American Honda December 2010 Sales Up 25.5 Percent

SEE ALSO: Honda Buyers Guide
SEE ALSO: Acura Buyers Guide

TORRANCE, Calif., Jan. 4, 2011; American Honda Motor Co., Inc., today reported December monthly new vehicle sales of 129,616, an increase of 25.5 percent on a daily selling-rate* basis. American Honda�s 2010 annual vehicle sales totaled 1,230,480, an increase of 7.6 percent compared to 2009 results.

The Honda Division�s December monthly sales of 114,127 represented an increase of 22.6 percent compared to 2009 results. Honda Division�s 2010 annual sales of 1,096,874 increased 5.6 percent compared to 2009 results. The top-three best-selling Honda models for 2010 were Accord, 311,381; Civic, 260,218; and CR-V, 203,714.

�Increased sales of core models - Accord, Civic, and CR-V - along with the strong performance from new introductions, including the Accord Crosstour and Odyssey, all contributed to make 2010 a year of steady growth for American Honda, � said John Mendel, executive vice president of sales for American Honda. �Moving into 2011, we look to build on this momentum with multiple all-new or revised product introductions. We are confident that the entire Honda and Acura portfolio of vehicles will be well-positioned to meet the demands of an evolving market.�

Monthly Civic sales increased by 31.3 percent to 28,263, setting a new December sales record. The CR-V, the country�s best-selling SUV for the fifth year in a row, increased sales by 28.3 percent to 23,125, also setting a new December record. Accord monthly sales increased 18.9 percent for December to 32,381. Additional models with monthly sales gains included the redesigned Odyssey, up 17.4 percent to 10,147; the Pilot, up 16.7 percent to 10,337; and the Fit, up 10.3 percent to 4,860.

The Acura Division�s year-end sales totaled 133,606, up 27.2 percent compared to 2009 results. December Acura sales totaled 15,489, an increase of 51.9 percent. The MDX led the division with annual sales of 47,210, followed by the TL with sales of 34,049.

December TSX sales increased 55.7 percent to 4,393, setting a new December record. Additional Acura models with monthly sales gains included the MDX, up 110.6 percent, to 5,887; the TL, up 7.2 percent to 3,275; and the RDX, up 24.5 percent to 1,540.

*The annual Daily Selling Rate (DSR) is calculated with 306 days for 2010 and 308 days for 2009. December 2010 included 27 selling days versus 28 selling days for 2009. All percentages represent DSR.

American Honda Vehic le Sales For December 2010
	Month-to-Date			Year-to-Date
	December	December	DSR**	December	December	DSR**
	2010	2009	% Chg.	2010	2009	% Chg.
American Honda Total	129,616	107,143	25.5%	1,230,480	1,150,784	7.6%
Total Car Sales	72,905	61,020	23.9%	691,577	700,214	-0.6%
Total Truck Sales	56,711	46,123	27.5%	538,903	450,570	20.4%
Honda Total Car Sales	65,096	54,706	23.4%	623,415	635,901	-1.3%
Honda Total Truck Sales	49,031	41,862	21.5%	473,459	409,160	16.5%
Acura Total Car Sales	7,809	6,314	28.3%	68,162	64,313	6.7%
Acura Total Truck Sales	7,680	4,261	86.9%	65,444	41,410	59.1%
Domestic Car Sales *	60,081	51,010	22.1%	569,291	551,357	3.9%
Honda Division	56,806	47,843	23.1%	535,242	517,737	4.1%
Acura Division	3,275	3,167	7.2%	34,049	33,620	1.9%
Domestic Truck Sales *	50,457	44,660	17.2%	501,523	412,787	22.3%
Honda Division	42,777	40,399	9.8%	436,079	371,377	18.2%
Acura Division	7,680	4,261	86.9%	65,444	41,410	59.1%
Import Car Sales	12,824	10,010	32.9%	122,286	148,857	-17.3%
Honda Division	8,290	6,863	25.3%	88,173	118,164	-24.9%
Acura Division	4,534	3,147	49.4%	34,113	30,693	11.9%
Import Truck Sales	6,254	1,463	343.3%	37,380	37,783	-0.4%
Honda Division	6,254	1,463	343.3%	37,380	37,783	-0.4%
MODEL BREAKOUTS BY DIVISION
Honda Division Total	114,127	96,568	22.6%	1,096,874	1,045,061	5.6%
Fit	4,860	4,570	10.3%	54,354	67,315	-18.7%
Accord *	32,381	28,238	18.9%	311,381	290,056	8.1%
Memo: Accord Hybrid	0	0		0	1
Memo: Accord Crosstour***	2,924	2,079	45.9%	28,851	2,564	1032.6%
Civic *	28,263	22,319	31.3%	260,218	259,722	0.8%
Memo: Civic Hybrid	906	471	99.5%	7,336	15,119	-51.2%
S2000	0	19		85	795	-89.2%
Insight	1,637	1,639	3.6%	20,962	20,572	2.6%
CR-Z	876	0		5,249	0
FCX Clarity	3	0		17	5	242.2%
Odyssey *	10,147	8,966	17.4%	108,182	100,133	8.7%
Pilot *	10,337	9,184	16.7%	102,323	83,901	22.8%
CR-V *	23,125	18,686	28.3%	203,714	191,214	7.2%
Element *	1,287	1,426	-6.4%	14,247	14,884	-3.7%
Ridgeline	1,211	1,521	-17.4%	16,142	16,464	-1.3%
Acura Division Total	15,489	10,575	51.9%	133,606	105,723	27.2%
TL *	3,275	3,167	7.2%	34,049	33,620	1.9%
TSX	4,393	2,926	55.7%	32,076	28,650	12.7%
Memo: TSX Wagon	126	0		126	0
RL	141	221	-33.8%	2,037	2,043	0.4%
MDX *	5,887	2,899	110.6%	47,210	31,178	52.4%
ZDX *	253	79	232.1%	3,259	79	4052.3%
RDX *	1,540	1,283	24.5%	14,975	10,153	48.5%
Selling Days	27	28		306	308
* Honda and Acura vehicles are made of domestic & global sourced parts. Accord includes Crosstour, Hybrid.
** Daily Selling Rate
*** Accord Crosstour sales are recorded in Honda total truck sales and Honda domestic truck sales.