BMW Group Reports Strongest Sales Growth So Far This Year

MUNICH, GERMANY – December 9, 2010: BMW Group sales increase by 19.8% in November. Solid growth in Germany, the U.S. and China Sales target of more than 1.4 million for 2010 in sight

Sales growth at the BMW Group gathered further pace in November: With 129,014 (prev. yr. 107,718) BMW, MINI and Rolls-Royce brand vehicles sold, sales increased 19.8% compared with the same month last year. This was the BMW Group’s highest percentage monthly growth of the year so far. A total of 1,319,827 vehicles (+13.5%; prev. yr.: 1,162,559) were delivered to customers in the first eleven months, already exceeding the total sales volume for 2009 (1,286,310 units) by the end of November.

“The BMW Group is well on its way to reaching its target of more than 1.4 million units for this year,” said Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing. “Thanks to our ongoing product offensive, we are outperforming the market and were able to expand our market share worldwide once again in November. As we do so, we continue to aim for a good balance between our sales in Europe, the Americas and Asia.”

The BMW Group increased its sales significantly in its three most important markets of Germany, the U.S. and China. In its domestic market of Germany, sales volumes for the BMW and MINI brands climbed 29.6% in November, with a total of 25,156 new vehicle registrations (prev. yr. 19,409). In the U.S., sales rose 25.2% to 22,883 vehicles (prev. yr. 18,272), making BMW the best-selling premium brand in November. In its third-largest market, China, sales surged 104.3% to 17,302 vehicles.

In addition, a number of other key markets across the world also reported positive trends and contributed to the BMW Group’s double-digit sales growth in November, for example: South Korea (+89.8% to 1,860 units); South Africa (+32.3% to 2,094 units); Japan (+15.4% to 3,330 units); and Italy (+13% to 6,410 units).