Hyundai Extends Partnership With FIFA for 2018 & 2022 FIFA World Cup

SEOUL, SOUTH KOREA – November 26, 2010: With only two weeks left until the announcement of the host countries for the 2018 and 2022 FIFA World Cup, Hyundai Motor Company has extended its current agreement with the world football governing body, Fédération Internationale de Football Association (FIFA).

In an unprecedented long-term sponsorship commitment, Hyundai Motor Company will extend its partnership in the product category ‘Automotive Official Partner’ through to the FIFA World Cup in 2018 and 2022.

Based on a successful sponsorship experience over the past three FIFA World Cups, Hyundai has renewed the partnership agreement four years ahead of the expiration date, demonstrating the dedication and commitment the two organisations have towards each other in sharing corporate values and visions. An additional eight-year extension through to the 2022 FIFA World Cup will entitle Hyundai to gain sponsorship rights to all FIFA competitions, exclusive marketing opportunities, extensive global media exposure, and affiliation with FIFA's special events and development initiatives.

“Since our first association with FIFA in 1999, our commitment and support for FIFA has been unrivalled,” said Mong-Koo Chung, Chairman and CEO of the Hyundai Motor Group. “FIFA has always set a benchmark for us, pushing our brand value and exposure to the highest levels. Although the extension of the agreement has been made without the knowledge of the host countries for the 2018 and 2022 FIFA World Cup tournaments, we are confident this renewal will further enhance our business values and corporate vision.”

“We are extremely happy to extend the partnership with Hyundai Motor Company as one of the top tier FIFA Partners who will provide active support for an additional two editions of the FIFA World Cup in 2018 and 2022,” said FIFA President Joseph S. Blatter. “Hyundai is a true football partner who understands, and shares our philosophy and passion for the beautiful game of football. FIFA is confident Hyundai will continue to support us in developing the sport, and further extending its reach around the world through its dedicated commitment to the game.”

Hyundai has already demonstrated itself to be a reliable and effective FIFA Partner, having served as the official automotive supplier in the 2002, 2006 and the 2010 FIFA World Cup. As the Official Automotive FIFA Partner, Hyundai will ensure all efforts are exhausted to support FIFA in the efficient transportation operation on a global basis for the next 12 year period, including the current contract term which is in place through to 2014.

Hyundai will provide a full range of models to satisfy all transport fleet requirements for the three editions of FIFA World Cup in 2014, 2018 and 2022, and other FIFA competitions through its extensive distribution network.