LOS ANGELES - November 17, 2010: As a longtime industry innovator in sedan
design, notably the original Datsun 510 and numerous generations of Nissan
Maximas, Altimas and Sentras, Nissan has always had an affinity for both
the form and its buyers. So it should come as no surprise that in an
environment where traditional sedan buyers have been migrating toward coupe
and crossover SUV alternatives, along comes the engagingly seductive Nissan
Ellure Concept, which makes its world debut at the 2010 Los Angeles Auto
Show.
“While not intended as a preview of any upcoming production model,
Ellure confirms Nissan’s intention to be a strong player in the sedan
segment for many years to come,” explains Shiro Nakamura, senior vice
president and chief creative officer, Nissan Motor Co., Ltd. (NML), who
supervised the global design effort. “As an expression of our
long-term vision for the next generation of great Nissan sedans, Ellure
allows us to introduce a new sedan concept – one that honors the
sedan’s unmatched daytime functionality, yet has a more emotive,
almost hidden ambience that comes to life after dark. It’s an ideal
fit for the needs of its projected owners, women in their ‘30s and
‘40s with a sense of sophistication and rebellion.”