AUDI AG: Record Sales In Sight

ZETLAND, AUSTRALIA – November 9, 2010: AUDI AG set a sales target for this year of 1,080,000 cars – and the sales figures for the first ten months of 2010 have brought that target within sight.

With global growth of 16.4 percent, Audi delivered approximately 916,900 cars to customers around the world between January and October. About 87,600 units were sold in October alone. In the coming months, the new Audi A1 and A7 models in particular are expected to help drive sales.

Audi Australia continues to ride a wave of sustainable growth, with 11,403 vehicles being delivered to customers up to October this year. This figure represents an 18.6 percent increase in comparison to the same period in 2009.

Peter Schwarzenbauer, AUDI AG Board Member for Marketing and Sales says: “With the A7 Sportback and the A8, we want to gain significant market share in the premium class. We will double our share of the segment in the United States alone.”

The A7 Sportback reached European dealerships in the last days of October; about 200,000 units of the first-generation model are to be sold. The company estimates that approximately two-thirds of the car’s drivers will be new customers to Audi.

In Audi’s home market in Germany, sales figures were up slightly in October, by 0.8 percent compared to the previous month, with 22,205 units sold. Thanks to a high order intake, the company expects a boost in the next few months, due in part to the newly introduced models, but also to a high demand for the Audi A5 and Audi A6. “We’re currently experiencing an all-time high backlog of orders in Germany,” commented Schwarzenbauer.

In Western Europe, the brand with the four rings sold approximately 50,300 cars in October (-0.8 percent). From January to October, sales of Audi cars in this region rose to around 515,000 units; 3.7 percent higher than for the same period last year.

In the United States, Audi gained another 10.5 percent in October. Cumulatively, 81,718 premium cars from the Ingolstadt-based company have been sold in the USA since January. For the full year, Audi of America expects to exceed 100,000 cars sold for the first time.

In China, Audi sold 17,153 cars in October alone; over the first ten months, 192,060 were sold, an increase of 55.7 percent compared to the same period in 2009. In the entire Asia-Pacific region, Audi sold approximately 233,500 cars between January and October, an increase of 49.3 percent.