RainEater Wiper Blades to sponsor ARCA Racing Series event at MIS in 2011

RainEater Wiper Blades 200 to take place Friday, June 17 with tickets as low as $7.50

BROOKLYN, Oct. 29, 2010: With the winter weather fast approaching, the safety and all-weather performance of RainEater™ wiper blades is more important than ever to Michigan International Speedway race fans.

Providing a clear, safe view of the road ahead for all drivers is RainEater’s ultimate goal. That’s why its choice to sponsor the ARCA Racing Series event at MIS makes sense for RainEater, a company that specializes in superior quality, wiper blades.

“This is our first venture into Motorsports and we’re excited about the opportunity to sponsor the ARCA Racing Series RainEater Wiper Blades 200 at MIS and showcase our superior quality wiper blades to the race fans,” RainEater Director of Marketing Tom Tillman said. “It is a fact that Michigan experiences tough driving conditions, especially in the winter, and we feel that MIS is a great platform for national brand exposure of our all-seasons wiper blades.

Originally developed for the aerospace industry, the RainEater Premium All Seasons Wiper Blade was adapted for the automotive market to provide the very best performance in efficiently wiping rain, sleet and snow from the windshield. The molded one-piece frame resists freezing and clogging and eliminates the need for winter blades, while the universal adaptor is engineered to be amazingly simple to use making for EZ-QUICK Installation in seconds.

“RainEater wiper blades are very beneficial to drivers in Michigan and the Midwest. We are proud that RainEater has chosen MIS as their platform to showcase their products, develop quality business-to-business partnerships and enhance their brand exposure,” MIS Director of Corporate Partnerships Josh Burgett said.

The Erie, Pa.-based company has partnered with Cequent Consumer Products, as their master distributor, capitalizing on Cequent’s extensive experience and reach in retail distribution. The RainEater brand complements Cequent’s current product mix and is a welcome addition to their market leading brands that include towing and hitch systems, trailer components and accessories, and electrical, brake, cargo securing, cargo management and rack systems.