Shelby American Announces 2010 Annual Publication and New Website for Enthusiasts
LAS VEGAS - October 29, 2010: Executives with Shelby American, a wholly owned subsidiary of Carroll Shelby International Inc. (Pink Sheets: CSBI), have announced the launch of a new dynamic website and the latest Shelby Annual publication. The new site went live on Oct. 22 and the Shelby Annual will hit newsstands by Nov. 1.
"Both of these initiatives were created to feed the growing demand for more Shelby-related news and information," said John Luft, president of Shelby American. "We invite the public to test drive our new website, which is a multi-media experience designed to both inform and entertain. It's a place for people who love Shelbys to connect with the company and other enthusiasts, much like the 2010 Shelby Annual."
The website, www.shelbyamerican.com was revitalized with a new look, integrated media player, newsroom, gallery and vehicle descriptions. It contains an event calendar, free downloads, social media applications, bios, historical data and links to key sites, such as the Carroll Shelby Foundation, Shelby dealers, Shelby Performance Parts and Team Shelby. The company did a 'soft launch' of the new site, which generated an unexpected jump in hits over the first few hours.
The Annual is a publication devoted to Shelby's history. Stories range from the return of the Shelby GT350 to an article about the relationship between Carroll Shelby and Edsel Ford, chronicles of the Shelby Cobra and information about the latest products from Shelby Performance Parts, along with the launch of the new Shelby American Motorsports Speed Shop. The publication is available for purchase on newsstands; Team Shelby (www.teamshelby) club members receive it as part of their membership.
Editorial and layout was the responsibility of Donald Farr, editor of Mustang Monthly. He created a team of journalists who have penned pieces for outlets, such as Motor Trend, Hot Rod, Octane, the Robb Report, 5.0, Mustang Monthly and Mustang Milestones.
"It was an honor working with the team at Shelby American," stated Farr. "In addition to the historical perspectives, we also covered history being made today with the new Shelby GT350, along with the continuing production of the Shelby GT500 Super Snakes and Cobras."
The Annual is printed with a heavy stock cover and top quality paper, which makes it a hybrid of a book and a magazine. Only a limited number are produced, making it an instant collectorâ€™s item.
About Shelby American, Inc. and Carroll Shelby Licensing
Founded by legend Carroll Shelby, Shelby American Inc., manufactures and markets performance vehicles and related products. Shelby American is a division of Carroll Shelby International Inc. (CSBI.PK). Carroll Shelby Licensing Inc., also a wholly owned division, is the exclusive holder of Carroll Shelby's trademarks and vehicle design rights. It also holds trademark rights for Shelby-branded apparel, accessories and collectibles. Info is at www.carrollshelbyinternational.com.