WD-40/SEMA Cares Mustang to Debut at SEMA Show
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LAS VEGAS--SEMA Show, Booth #12539 - The WD-40®/SEMA Cares Mustang is making its debut inside the SEMA Show Grand Lobby Nov. 2, 2010-5, two months before it gets auctioned to help children's charities.
The vehicle started as a 2011 Ford Mustang GT with a 5.0-liter V8 engine. When completed, it will produce approximately 600 horsepower and feature a body kit, custom interior, entertainment system and paint that emulates the WD-40 brand. A virtual version of the vehicle will also appear in Nitto 1320 Legends, an online racing game and social network with more than 1 million members.
After debuting at the SEMA Show, the WD-40/SEMA Cares Mustang will appear at select West Coast auto-related events and then be auctioned off at the Barrett-Jackson Classic Car Show and Auction Jan. 17-23 in Scottsdale, Ariz. Proceeds of the sale of the vehicle will go to Childhelp®, an organization that provides services to abused and neglected children, and The Victory Junction Gang® Camp, which provides life-changing camping experiences to special needs and chronically ill children.
"The WD-40/SEMA Cares Mustang pays tribute to the mechanics, aftermarket professionals and auto enthusiasts who have used WD-40 for more than 50 years to get the job done," said Tim Lesmeister, vice president of marketing at WD-40 Company. "This is such a fun and meaningful project for us. We're proud that all proceeds from the sale of the vehicle will continue to support two great charities, but we know it would not be possible without the time, energy, dedication and resources of our build partners."
WD-40 Company and SEMA Cares are partnering with a number of aftermarket auto and technology companies, which will donate parts, equipment and services to give the classic American muscle car a distinctive WD-40 look, including a custom body kit from Street Scene Equipment, Stillen AP Racing 6-piston brake kit with front calipers, Forgeline wheels and a Paxton supercharger system. Additional project and build partners include: Advanced Clutch Technology, Inc.; Audio Innovations; California Pony Cars; Cie Games; GTR High Performance; Hotchkis Suspension; Katzkin Leather; L&G Enterprises; Nitto; PPG Industries; PhotoTouch and Polk Audio. All build partners are documenting how they use WD-40 during the remodel process, and video footage will be featured online.
WD-40 Company, with headquarters in San Diego, is a global consumer product company dedicated to delivering unique, high-value and easy-to-use solutions for a wide variety of maintenance needs of "doer" and "on-the-job" users by leveraging and building the brand fortress of the company. The company markets three multi-purpose maintenance product brands; WD-40®, 3-IN-ONE® and BLUE WORKS and eight homecare and cleaning product brands: X-14® hard surface cleaners and automatic toilet bowl cleaners, 2000 Flushes® automatic toilet bowl cleaners, Carpet Fresh® and No Vac® rug and room deodorizers, Spot Shot® aerosol and liquid carpet stain removers, 1001® carpet, household cleaners and rug and room deodorizers, and Lava® and Solvol® heavy-duty hand cleaners.
WD-40 Company markets its products in more than 160 countries worldwide and recorded sales of $292 million in fiscal year 2009.