Ford's Hot-Selling Fiesta to Make 2010 SEMA Debut, Put Small Car Style, Performance on the Map
 2011 Ford Fiesta |
SEE ALSO: Ford Buyers Guide
SEE ALSO: E-Carmony: Is the 2011 Ford Fiesta Your Perfect Match?
DEARBORN, Mich., Oct. 7, 2010; Ford Fiestas will take center stage on the Ford stand at this year's
SEMA (Specialty Equipment Market Association) show, to be held Nov. 2-5 at the Las
Vegas Convention Center
People love to modify small cars, so it's no surprise that consumers and
aftermarket companies are eager to get their hands on Ford's hot-selling
Fiesta, set to debut at this year's SEMA (Specialty Equipment Market
Association) show in Las Vegas Nov. 2-5. "The Fiesta is one of those vehicles that resonates with everybody
– especially with the younger market. Whatever you're into,
it works," said Melvin Betancourt, Ford
specialty design manager. "It lends itself to a lot of different themes.
It's a perfect fit for the aftermarket and for customers who want to
express their personality." "SEMA offers the perfect opportunity to showcase all the different ways
the personalities of the Fiesta can be expressed," said Sam De La Garza, Fiesta brand manager. "It really shows how Fiesta can be accessorized and how this canvas can
be altered to meet many different customer wants and desires," De La Garza
said. "SEMA represents a special opportunity, because we can show off
unique designs that other companies have created. It's not just Ford coming
to the table. It's other companies interpreting what Fiesta is, and
bringing their own style to the Fiesta launch." Customization is something already familiar to Fiesta owners. Ford
Custom Accessories offers almost anything an owner would need to put a
creative touch on Fiesta or give the car even more functionality. Accessory
options include exterior or interior design items such as an illuminated
gear indicator shift knob and rear spoiler, even a kayak carrier to haul
outdoor gear. Customers also can order a body-side tattoo, or choose from
one of 18 available graphics to put their own mark on Fiesta. "Small cars are unique in that people love to modify them, whether it's
the exterior, interior, or even performance parts," De La Garza said. Ford Racing Performance Parts is putting its own spin on a Fiesta at
SEMA, outfitting a concept Fiesta in a way that is sure to get the hearts
of high-performance enthusiasts pumping. The Fiesta will have a
production-based 2.0-liter EcoBoostâ„¢ engine, enlarged to 2.3 liters
to pump out 350 horsepower. "The goal of our 350-horsepower Fiesta is really twofold –
first to reinforce Fiesta's fun-to-drive nature with an extreme version
that captures the attention of the influential enthusiast, and second, to
introduce the Ford Racing/EcoBoost connection in a way that's unexpected
and outrageous," said Mickey Matus, Ford
Racing Performance group marketing manager. "In both cases, we're targeting
the discriminating performance enthusiast with our message. After all, they
are the people others rely on for automotive expertise and
recommendations." The car comes equipped with several Ford Racing Performance Parts
options that are currently available at www.fordracingparts.com. A
short-throw shifter offers more precise shifting, while a Ford Racing
exhaust gives off a deeper, throatier exhaust note. Also available are
17-inch wheels that are cast-aluminum and painted in charcoal gray. Additionally, the car features Brembo brakes that offer the ultimate in
stopping power, and Ohlins dual-flow valve dampers that deliver comfort and
agility. Ford Racing's Fiesta will arrive in all-blue, pristine condition, and
will be painted by a renowned artist during the show with the intention of
auctioning the car in the future to benefit the Juvenile Diabetes Research
Fund (JDRF). Other Ford Fiesta project vehicles showcased at this year's SEMA show
include: 2011 Ford Fiesta by Ford Vehicle Personalization The Ford Vehicle Personalization Fiesta uses green accent colors on the
wheels and grille to set off the unique car, which is equipped with a
four-piece body kit. A new interior package debuts, featuring
white-and-black seating surfaces, door trim inserts, steering wheel and
interior components. It also comes with a newly developed side graphic
– an evolution of the tattoo graphic that is currently
available. 2011 Ford Fiesta by Universal Technical
Institute
This unique Fiesta from Universal Technical
Institute offers a custom DuPont paint job and an Air Lift full
digital suspension. A custom roll cage and Status racing seats make it
track-ready, while Baer brakes and 18-inch wheels and tires provide
upgraded performance. 2011 Ford Fiesta by 3dCarbon 3dCarbon's Euro Series Fiesta makes a bold statement with race-inspired
styling, which includes 3dCarbon racing stripes, window films and rear roof
spoiler. A four-piece body kit consists of an aggressively sculpted front
air dam, aerodynamic side skirts and a rear lower skirt accented with black
trim. 2011 Ford Fiesta by L&G Enterprises L&G Enterprises has created the digital Fiesta, which shows off circuit
board-inspired graphics on the exterior. Complete with a lowered and more
aggressive stance, the Fiesta also has a new exhaust and air intake. Inside
are carbon fiber accents, highlighting a sleek black interior with
integrated iPad command center. 2011 Ford Fiesta by H&R Springs This Fiesta by H&R Springs makes a style statement and demonstrates the
versatility of Fiesta with several interior and exterior modifications. A
color-matched body kit and large rear wing, along with European hood vents
offer style and functional benefits. A graphics wrap around the car shows
off a high-tech look, playing on the nature of Fiesta. 2011 Ford Fiesta by Steeda Autosports Steeda Autosports is putting a Fiesta on display that has serious
handling and performance upgrades for enthusiasts. A short-throw shifter
and cold air intake developed by Steeda up the performance level.
Additionally, tuned front and rear lowering sport springs, retuned dampers,
antiroll bars and a front strut tower brace provide what enthusiasts are
looking for in a high-performance car. 2011 Ford Fiesta by FSWerks FSWerks is showing its appreciation for the all-new Fiesta with a
complete line of high-performance parts. Features on the SEMA vehicle
include FSWerks-developed cool flow air intake system and race exhaust,
along with stress bars. Other modifications include a body kit, Continental
ExtremeContactâ„¢ DW tires and Aristo
Noble two-piece wheels.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in
Dearborn, Mich., manufactures or
distributes automobiles across six continents. With about 159,000 employees
and about 70 plants worldwide, the company's automotive brands include
Ford, Lincoln and Mercury, production of
which has been announced by the company to be ending in the fourth quarter
of 2010. The company provides financial services through Ford Motor Credit
Company.