Vibrant Names Jeff Babka Chief Financial Officer

Editors Note: In December 2003 The Auto Channel became the first automotive web site to incorporate Vibrant Media's IntelliTXT technology; here is a link to an article written in December 2003 to explain those double green lines (which we called Plinks (paid links) to our readers It Ain't Easy Making Green (Sorry Miss Piggy). So when you see a double green line under a keyword that you want to know more about please click on it...our accountant will love you, the client will love you and you will learn more about what you want to know...keep on Plink'n!

NEW YORK--Jeff Babka has been named Chief Financial Officer of Vibrant, the global leader in contextual advertising, it was announced today by Doug Stevenson co-founder and CEO of Vibrant.

In making the announcement, Stevenson said, "I am pleased to have an esteemed financial pro like Jeff Babka working with us as Vibrant expands and grows. Jeff has a great track record and is one of the top CFOs in the tech and telecom sectors. The experience he brings to Vibrant in financial management for both public and private companies will be integral to our success in the next phase of our evolution."

Babka said,"Vibrant is a great company with exciting prospects. I look forward to working with Doug and the talented team at Vibrant as we bring the company to the next level." Most recently, Jeff was CFO of Sophos, a global IT Security company based in Oxford, UK. Under Jeff's direction, Sophos was on path to complete its IPO when, within weeks of filing its F-1 with the SEC when the company was acquired by Apax Partners in a transaction valuing it in excess of $830 million. Prior to joining Sophos, Jeff was Senior Vice President and CFO of NeuStar, Inc., where he led the company's efforts in support of its $700 million Initial Public Offering and listing on the New York Stock Exchange on June 29, 2005, and $700 million follow-on offering in December 2005. In December 2005, NeuStar was awarded "IPO" of the Year; by International Financing Review and Renaissance Capital.

Deric Emry, General Partner at ABS Capital Partners, Vibrant's largest outside investor, and someone who worked with Babka at NeuStar, added, "Jeff is one of the best CFOs I know. He's fantastic. His track record is impressive with extraordinary standing in the business community. Vibrant has been waiting for a CFO like Jeff, who is joining an already world-class management team."

Jeff Babka's career includes a wide variety of financial and operational management and executive positions, including a long tenure at AT&T, Lucent Technologies, and Concert. Just prior to joining NeuStar, he was Executive Vice President, Finance and Administration and Chief Financial Officer of Indus International, a publicly-held service delivery management software company, where he led the Indus team on two acquisitions and the raising of $40 million in new investor financing while executing a financial turnaround.

Jeff is a Magna cum Laude graduate of the University of Dayton, and obtained his MBA from Manhattan College. He is a graduate of the Stanford University Executive Program, and obtained CPA certification in Ohio in 1974.

In 2006, he was the recipient of the Northern Virginia Technology Council's Public Company CFO of the Year Award.

About Vibrant

Vibrant (www.vibrantmedia.com) is a world leader in contextual technology aligning billions of words across the Internet with relevant video, information, tools, and advertising. With over 4,500 premium publishers, reaching more than 170 million unique users per month (comScore, July 2010), Vibrant gives top brand marketers the opportunity to deliver highly targeted advertisements within premium Web content and offers publishers premium editorial tools to re-circulate users throughout their websites. Vibrant works with top brand advertisers such as Microsoft, Unilever, Warner Bros and AT&T. The company was founded in 2000 and has offices in London, New York, Boston, Detroit, Chicago, San Francisco, Los Angeles, Paris, Hamburg, Munich and Dusseldorf. Vibrant's rapid growth has been recognized by the Inc. 500 and Deloitte Fast 50 lists.