Strategy Analytics: MyFord Touch has Impressive In-Vehicle Voice Interface

BOSTON--During a recent user evaluation of the MyFord Touch infotainment system in the 2011 Ford Edge, consumers were impressed with how easy it is to control the AM/FM radio, Sirius satellite radio, and their portable music player with speech recognition. The recent Strategy Analytics Automotive Consumer Insights benchmark report, “MyFord Touch Has Compelling Embedded Voice HMI,�?? assesses the user experience for entertainment, navigation and other features of the new MyFord Touch.

“The quality of the voice interface will have a big impact on consumer acceptance of voice as a way to interact with in-vehicle features and services.”

“The speech controls in Sync for controlling the radio and connected devices were extremely accurate,�?? commented Chris Schreiner, Senior Analyst at Strategy Analytics. “The system also provided helpful tips so that a user may quickly learn to use the system.�??

Kevin Nolan, Vice President of the Strategy Analytics User Experience Practice, added, “The quality of the voice interface will have a big impact on consumer acceptance of voice as a way to interact with in-vehicle features and services.�??

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Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit http://www.strategyanalytics.com/