The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Grand Touring Vodka Official & Exclusive Vodka of Dover International Speedway


PHOTO (select to view enlarged photo)

DOVER, Sept. 21, 2010: Dover International Speedway and Grand Touring (GT) Vodka have entered into a multi-year agreement that names GT Vodka as the “Official & Exclusive Vodka” of Dover International Speedway. The agreement includes extensive signage at the Monster Mile that will also place GT Vodka’s logo on the entire length of the inside of the pit road wall.

In addition to its new partnership with Dover, GT Vodka is also in its first year as a sponsor with JR Motorsports that has featured primary sponsorship of the No. 88 Chevrolet in the NASCAR Nationwide Series. Race fans at the Monster Mile on Sept. 24-26, 2010 will have the opportunity to visit the GT Vodka interactive display in the FanZone and take their picture with the No. 88 show car. Fans can also get a taste of the product by visiting one of several locations around the facility that will now serve GT Vodka, including inside of the Dover Downs Hotel & Casino adjacent to the Speedway.

“GT Vodka has rolled out to an incredible reception across the country. We want to make sure that NASCAR’s northeast fans know that our ultra smooth vodka is out there. Dover International Speedway and Dover Downs Hotel & Casino provide the perfect venues to get the word out and to get Grand Touring Vodka into hands. Enjoy!” said Greg Sacks, chairman of Grand Touring Vodka.

“We’re proud to partner with Grand Touring Vodka,” said Mark Rossi, vice president of sales & marketing for Dover Motorsports, Inc. “GT Vodka has made a quick introduction into the sport this season, and we’re happy to work with them and the Dover Downs Hotel & Casino to serve their product this weekend and year round.”

NASCAR returns to the Monster Mile on Sept. 24-26, 2010. For more information, or to purchase tickets, call 1-800-441-RACE or visit DoverSpeedway.com.