Smart Holdings Announces Revenue Forecast of $30 Million, with $2.25 Million Profit for 2011

MARIETTA, Ga.--Smart Holdings, Inc. (SMHS.PK), today announced that its revenue model based on its marketing plans of a multimedia direct response campaign could potentially drive sales to $30 million in 2011. The plan includes a national direct response television campaign using 1-minute and 2-minute commercials nationwide as well as a web-based lead generation program. The Company has built a model based on its recent national call volume test that allowed them to project national sales volume based on a predetermined media “spend and sales�?? closing ratio.

During a 3 month test of the TV spot that aired on various networks, Smart Holdings was able to generate a lead cost as low as $20 per call. Based on these results, if the Company spends $50,000 a week on TV media, the Company could potentially generate 10,000 leads a month. Once the Company sales agents are trained and the sales closing ratios hits 10%, the Company could rollout nationwide and the potential 10,000 leads a month could generate approximately $2.5 million in gross revenue per month with an average sale being as high as $2,500 per customer. Smart Holding anticipates $30 million dollars in gross revenue yearly just based on this revenue model only. Smart Holdings could show a net profit before expenses of $2.25 million by the end of 2011.

In addition to National Direct sales from TV marketing, the Company has already begun setting up its wholesale operation where the Company would also sell direct to dealers, used car dealers, auction companies, as well as a plan to offer co-branding opportunities for large groups and organizations that have a base of members.

About Smart Holdings, Inc.

Headquartered in Marietta, GA, Smart Holdings, Inc., through its wholly owned subsidiary, Assurance Group Direct, is in the business of selling automotive extended service plans on a nationwide basis directly to consumers through national television advertising and internet marketing as well as traditional wholesale distribution channels such as the brick and mortar auto dealers, used car dealers, service drives, auctions and through organizations and finance companies.

For more information, please visit: www.smartholdingsinc.com.

Forward Looking Statements

This press release includes statements that constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Reform Act"). Smart Holdings, Inc. claims the protection of the safe-harbor for forward-looking statements contained in the Reform Act. These forward-looking statements are often characterized by the terms "may," "believes," "projects," "expects," or "anticipates," and do not reflect historical facts. Specific forward-looking statements contained in this press release include, but are not limited to: our successful integration of diversified growth companies, impact of the company's expansion plan, and new business development success, future financial results, development and acquisition of new product lines and services, the impact of competitive products or pricing from technological changes, the effect of economic conditions and other uncertainties.