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Celebrating 70 Years of Jeep the Authentic SUV


PHOTO (select to view enlarged photo)
1950 Jeep

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See Also: 2011 Jeep Grand Cherokee Review

AUBURN HILLS, Mich., Sept. 14, 2010; Built on 70 years of legendary heritage, Jeep® is the authentic sport utility vehicle (SUV) with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

Jeep builds on its tradition of providing unique, iconic, versatile and capable vehicles for 2011, with its next-generation, premium flagship vehicle - the 2011 Jeep Grand Cherokee - and with significant improvements across the Jeep vehicle lineup.

"The Jeep brand's legendary heritage and capability has made it iconic - well-known and loved throughout the world," said Mike Manley, President and CEO - Jeep Brand, Chrysler Group LLC. "No other automotive brand has ever been able to provide a lineup of vehicles to safely take owners wherever they want to go, whether on-road or across the most rugged terrain they can find."

"For 2011, Jeep continues to improve the formula," Manley added. "We started with the all-new Grand Cherokee - the ultimate premium SUV, blending a new level of on-road refinement and efficiency with unmatched Jeep capability. And we are making significant improvements across the Jeep lineup that will continue to delight our customers."

With the greatest range of SUVs under one brand, the Jeep vehicle portfolio consists of:

  --  Compass: A compact SUV with a modern, urban design that delivers
      unsurpassed 4x4 fuel economy, freedom, utility, and Jeep 4x4 cachet
      and capability, all at a terrific value. Compass will receive
      significant improvements (to be announced) for 2011
  --  Grand Cherokee: The most capable and luxurious Grand Cherokee ever,
      balancing legendary Jeep capability with sophistication to deliver a
      premium driving experience for all adventures
  --  Liberty: The mid-size SUV from Jeep that offers Jeep Trail Rated® 4x4
      capability combined with on-road refinement and numerous innovative
      features, including the industry-exclusive full-length Sky Slider®
      open canvas roof
  --  Patriot: A compact SUV delivering the fun, capability, adventure and
      value only Jeep can offer, with unsurpassed 4x4 fuel economy. Patriot
      will receive significant improvements (to be announced) for 2011
  --  Wrangler: The icon of the Jeep brand, it remains true to its heritage
      as the original fun-and-freedom machine. For 2011, it boasts an
      all-new interior, and a premium body color hardtop for Sahara models
  --  Wrangler Unlimited: The only four-door convertible SUV on the market
      with room for five adult passengers, Wrangler Unlimited receives an
      all-new interior for 2011, and a premium body color hardtop for Sahara
      models

Whether identified by their ownership of multiple Jeep vehicles, or their regular attendance at branded events, or by their abundance of Jeep gear - branded products from clothing to baby strollers - Jeep owners all have one common trait: a Jeep vehicle delivering benchmark, all-weather capability that allows them to go anywhere and do anything. It's not unusual to see Jeep owners sporting a bumper sticker that reads, "It's a Jeep thing...you wouldn't understand."

To meet consumer demand around the world, all Jeep models are sold outside North America - and all are available in right-hand drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.