The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Reynolds and Reynolds Delivers New, Advanced Tool to Help Dealers Manage Online Specials on Dealership Websites

Telephone Call Tracking Option Also Added to Help Dealers More Accurately Measure Value of Their Websites in Generating Sales Leads

DAYTON, Ohio, Sept. 13 -- The Reynolds and Reynolds Company today announced the development of a new, advanced Specials Administration tool that can be used by dealership personnel to manage online specials on dealership websites from Reynolds Web Solutions.

"The 'Specials' page on a dealership website is the second most-visited page by consumers," said Trey Hiers, vice president, Corporate Marketing, for Reynolds. "Dealers recognize that it's critical to keep this page fresh and up-to-date in order to present consumers with the most attractive and current offers available at the dealership. With the enhancements we've made to the Specials Administration tool, we're enabling dealers to make changes to their online specials page faster, easier, and more conveniently than ever before. This frees dealership personnel to focus more on the customers who want to take advantage of those specials."

The first phase of the newly released Specials Administration tool offers an improved look-and-feel for more intuitive use, plus added usability features for dealer personnel.

Call Tracking on Dealer Websites

Dealers with websites from Reynolds now can opt to display a unique toll-free number on their websites - at no charge to the dealer - to help capture which calls were placed by consumers to the dealership after browsing the dealer's website. The call-tracking numbers are provided by Callbright, a leader in web-based call management systems to enhance customer relationships and streamline advertising efforts.

"In our experience, for every consumer lead that comes in from a Web form on the dealership's website, the dealer receives approximately three to four telephone calls from consumers," said Hiers. "Now, with the addition of a free Callbright call-tracking number on the dealer's website, the dealer will be able to know specifically the number of phone calls generated by their site and more accurately measure the value they are getting from their online presence."

Hiers concluded, "Over the past 18 months, we have delivered a steady stream of improvements in our dealership websites, as well as in the tools dealers use to manage their sites. All of these enhancements have a single goal - to help dealers attract more customers to their products and services to increase a dealership's overall sales and profitability."

Reynolds Web Solutions offers website design, mobile marketing, search engine marketing and optimization, inventory management, and Internet marketing and sales training - all aimed at helping dealerships gain the best business benefit from their Web presence. Connect with Reynolds Web Solutions on the Web: | Blog: | Facebook: | Twitter:

About Reynolds

Reynolds and Reynolds is the automotive industry's leading provider of automobile dealership software, services, and forms to help dealerships improve business results. The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio. (