Volkswagen Offers Fashion's Night Out Shoppers Complimentary Rides in All-New 2011 Jetta
Official Automotive Sponsor Creates 'Volkswagen Style Express' So Shoppers Can Ride in Style
HERNDON, Va. , Sept. 8 -- Volkswagen of America, Inc. today announced its sponsorship of Fashion's Night Out and the creation of the "Volkswagen Style Express" to offer thousands of shoppers a first-time VIP ride in the all-new Jetta during the event. A fleet of 30 all-new 2011 Volkswagen Jettas will move shoppers, fashion editors, influencers and top designers to the next hot retail destination.
"Fashion's Night Out provides a great platform for consumers to experience the style and sophistication of the all-new 2011 Jetta," said Mya Walters, Brand Communications Manager, Volkswagen of America, Inc. "We are dedicated to investing in America and in New York, including a new flagship dealership in the city, which mirrors the underlying spirit that drives Fashion's Night Out."
On Friday, September 10, from 5:00 p.m. until 12:00 a.m., shoppers can visit two Volkswagen Style Express locations for a ride uptown or downtown in the all-new 2011 Jetta: 50th Street between 5th and 6th Avenues; and Greene Street between Spring and Prince Streets. Consumers can also keep track of the Volkswagen Style Express on www.twitter.com/Volkswagen and see candid photos of all the action on the VW Facebook fan page.
Volkswagen Style Express passengers will be greeted with a special message from Diane von Furstenberg as they cool their heels, enjoy the extra legroom, and transport their shopping bags in the Jetta's class-leading spacious trunk.
The completely redesigned Jetta, which is Volkswagen of America's best-selling vehicle, promises to deliver sophisticated style, best-in-class rear legroom, and precision German engineering, all at an accessible price of around $16,000. The all-new Jetta will be available throughout the U.S. in October 2010. The Volkswagen Style Express will be the first-ever chance for consumers to ride in this highly anticipated vehicle.
About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Rabbit, New Beetle, New Beetle convertible, GTI, Jetta, Jetta SportWagen, Eos, GLI, Passat, Passat wagon, CC, Tiguan, Touareg and Routan through approximately 600 independent U.S. dealers. All 2010 Volkswagens come standard-equipped with Electronic Stabilization Program. This is important because the National Highway and Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at www.vw.com or www.media.vw.com to learn more.
About Fashion's Night Out
Fashion's Night Out (FNO) is an unprecedented global initiative created to celebrate fashion, restore consumer confidence, and boost the industry's economy. In the United States, the program is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York. On September 10, 2010, Fashion's Night Out will return to New York City and launch in cities nationwide to put the fun back in shopping, with designer appearances, live windows, celebrity guests, and other special events. Around the world, and led by fifteen international Vogue editions (Australia, Britain, China, France, Germany, Greece, India, Italy, Japan, Korea, Portugal, Russia, Spain, Taiwan, and Turkey), each country will celebrate Fashion's Night Out on one night between Sept 7 and Sept 16, 2010. Fashion's Night Out will be the subject of a one-hour special on CBS on September 14, 2010. For more information visit www.fashionsnightout.com, powered by QVC, or join us on Facebook and Twitter (www.twitter.com/fnonyc, #FNO).Photo: http://www.newscom.com/cgi-bin/prnh/20100908/NY61502
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