Ford Market Share Gains Continue in August 2010 as Buyers Turn to Lineup of High-Quality, Fuel-Efficient Products
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Ford, Lincoln and Mercury August sales totaled 157,503 - lower than strong year-ago levels -- Ford's year-to-date sales up 18 percent versus year ago - double the growth of the overall industry -- Market share continues to grow; August marked the 22nd time in the last 23 months Ford's retail share increased as buyers continue turning to Ford's fresh lineup of high-quality, fuel-efficient vehicles -- Ford announces fourth quarter production plan
DEARBORN, MI - September 1, 2010: Consumer demand for Ford's fresh lineup of high-quality, fuel-efficient vehicles helped the company continue to grow its retail market share in August for the 22nd time in the last 23 months.
Ford, Lincoln and Mercury dealers delivered 157,503 new vehicles in August, down 11 percent versus a year ago, when Ford outpaced the industry during the "Cash for Clunkers" sales program.
Year-to-date, Ford sales totaled 1.28 million, up 18 percent - double the growth of the overall industry.
"Ford continues to outperform the overall industry," said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. "In this market, consumers are looking for vehicles that offer industry-leading quality, fuel economy, safety and technologies, and growing numbers of them are turning to Ford."
Last August, the Ford Focus and Escape were among the industry's best sellers during the "Cash for Clunkers" program. Even though both products had strong sales results this August, they had large declines against last year's record sales.
Products with higher sales than a year ago include:
-- Ford's popular F-Series truck, which posted one of its highest sales months in the last two years. August sales totaled 47,652, up 5 percent versus a year ago. Year-to-date, F-Series sales totaled 338,446, making it the only U.S. vehicle to eclipse the 300,000 milestone in 2010.-- Sales for Ford's E-Series van totaled 10,251, up 92 percent versus a year ago. The E-Series van has been America's best-selling commercial van for 31 straight years; year-to-date sales totaled 74,608.
-- Taurus sales were 5,122 in August, up 51 percent. The all-new Taurus debuted a year ago and has posted strong year-to-year increases every month since introduction. Taurus year-to-date sales are more than double last year's sales.
-- Although total sales were down slightly from last August, Mustang retail sales are up 15 percent.
Sales Outlook and North American Production
In the fourth quarter of 2010, Ford plans to produce 570,000 vehicles.
In the fourth quarter of 2009, the company Ford produced 574,000.
"The Ford plan is to match capacity with the real demand, and we continue to monitor the key economic indicators as we make adjustments," Czubay said.
In the third quarter, Ford plans to produce 570,000 vehicles, unchanged from the previously announced level.
Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
FORD MOTOR COMPANY AUGUST 2010 U.S. SALES
August % Year-To-Date %
------ ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
Sales By Brand
Ford 144,035 161,369 -10.7 1,157,691 963,852 20.1
Lincoln 6,428 5,874 9.4 55,776 53,256 4.7
Mercury 7,040 9,080 -22.5 64,873 63,805 1.7
----- ----- ------ ------
Total Ford,
Lincoln and
Mercury 157,503 176,323 -10.7 1,278,340 1,080,913 18.3
Sales By Type
Cars 56,487 65,654 -14.0 470,044 407,882 15.2
Utilities 36,751 49,440 -25.7 338,562 303,744 11.5
Trucks 64,265 61,229 5.0 469,734 369,287 27.2
------ ------ ------- -------
Total Vehicles 157,503 176,323 -10.7 1,278,340 1,080,913 18.3
FORD BRAND AUGUST 2010 U.S. SALES
August % Year-To-Date %
------ ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
Fiesta 3,315 0 NA 7,692 0 NA
Focus 15,466 25,547 -39.5 120,666 116,731 3.4
Fusion 17,082 21,010 -18.7 145,663 123,766 17.7
Taurus 5,122 3,398 50.7 46,535 22,539 106.5
Mustang 5,570 6,289 -11.4 53,094 46,763 13.5
Crown Victoria 2,026 1,382 46.6 23,524 23,331 0.8
----- ----- ------ ------
Ford Cars 48,581 57,626 -15.7 397,174 333,130 19.2
Escape 14,838 20,933 -29.1 128,507 117,576 9.3
Edge 8,951 10,845 -17.5 74,320 59,962 23.9
Flex 2,286 4,151 -44.9 25,218 27,843 -9.4
Taurus X 0 259 -100.0 12 5,909 -99.8
Explorer 2,474 4,650 -46.8 39,101 32,092 21.8
Expedition 2,640 1,676 57.5 23,625 18,197 29.8
----- ----- ------ ------
Ford Utilities 31,189 42,514 -26.6 290,783 261,579 11.2
F-Series 47,652 45,590 4.5 338,446 261,549 29.4
Ranger 4,161 7,746 -46.3 39,029 41,864 -6.8
Econoline/Club Wagon 10,251 5,350 91.6 74,608 60,030 24.3
Transit Connect 2,025 2,220 -8.8 15,673 2,637 494.3
Low Cab Forward 0 12 -100.0 72 179 -59.8
Heavy Trucks 176 311 -43.4 1,906 2,884 -33.9
--- --- ----- -----
Ford Trucks 64,265 61,229 5.0 469,734 369,143 27.2
------ ------ ------- -------
Ford Brand 144,035 161,369 -10.7 1,157,691 963,852 20.1
LINCOLN BRAND AUGUST 2010 U.S. SALES
August % Year-To-Date %
------ ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
MKZ 1,558 1,621 -3.9 14,362 14,961 -4.0
MKS 1,111 1,370 -18.9 9,729 11,036 -11.8
Town Car 825 280 194.6 7,728 8,226 -6.1
MKX 1,715 2,132 -19.6 13,447 14,874 -9.6
MKT 609 0 NA 5,175 0 NA
Navigator 610 471 29.5 5,335 4,015 32.9
Mark LT 0 0 NA 0 144 -100.0
--- --- --- ---
Lincoln Brand 6,428 5,874 9.4 55,776 53,256 4.7
MERCURY BRAND AUGUST 2010 U.S. SALES
------------------------------------
August % Year-To-Date %
------ ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
Milan 1,624 3,844 -57.8 20,715 19,667 5.3
Grand Marquis 2,788 624 346.8 20,299 14,863 36.6
Sable 0 289 -100.0 37 5,999 -99.4
Mariner 2,228 3,921 -43.2 19,915 19,818 0.5
Mountaineer 400 402 -0.5 3,907 3,458 13.0
--- --- ----- -----
Mercury Brand 7,040 9,080 -22.5 64,873 63,805 1.7