GM Reports August 2010 Chevrolet, Buick, GMC and Cadillac Sales
![]() |
SEE ALSO: Chevrolet Buyers Guide
SEE ALSO: Cadillac Buyers Guide
SEE ALSO: Buick Buyers Guide
SEE ALSO: GMC Buyers Guide
DETROIT, Sept. 1, 2010; August sales for Chevrolet, Buick, GMC and Cadillac decreased by a combined 11 percent to 184,921 units, compared to last August, a month in which the automotive industry experienced the highest level of sales in 2009 due to the Cash for Clunkers stimulus program. Compared to July 2010, sales for GM's brands were down 7 percent.
Through August, Buick remained the industry's fastest growing brand with sales up 61 percent year-to-date. Cadillac leads the luxury vehicle industry in sales growth this year, with sales 50 percent higher through August.
"Last year's Cash for Clunkers program spiked industry sales in 2009, so results this August were not surprisingly a bit mixed," said Don Johnson, vice president, U.S. Sales Operations. "Importantly, three of our four divisions showed solid gains. This is further evidence that our performance is the result of balanced contributions across our brands."
Combined sales for Buick, GMC and Cadillac were up 37 percent for the month, compared to a year ago. Buick sales increased 66 percent, propelled by retail sales that more than doubled during the month. Cadillac dealers reported sales that were 83 percent higher than last year, and the brand's retail sales also rose 83 percent. GMC total sales were up 12 percent during the month, driven by strong retail sales. Chevrolet, which benefited the most from last year's federal stimulus, had a total sales decline of 22 percent compared to last year, while retail sales were down 31 percent.
Total sales of GM's full-size pickups rose 4 percent during the month, while its full-size utilities increased 7 percent on strong retail sales growth.
Johnson noted that key product launches for the remainder of this year will continue the company's momentum. "With the all-new Chevrolet Cruze hitting showrooms in September, the Chevrolet Volt later this year, the Buick Regal expanding Buick's footprint in the U.S., and the Cadillac CTS Coupe generating a lot of attention, we have reason to be optimistic," Johnson said.
Month-end dealer inventory in the U.S. stood at about 452,000 units, which is about 28,000 higher compared to July 2010, and about 73,000 higher than August 2009.
August Key Facts and Brand Results: -- Chevrolet: Chevrolet delivered 131,952 total vehicles in August, a 22 percent decline year-over-year. Year-to-date total Chevrolet sales are up 19 percent. Retail sales for Chevrolet full-size trucks (Silverado, Avalanche, Tahoe and Suburban) rose 8 percent. (read more). -- Buick: Buick reported total sales of 14,294, an increase of 66 percent in August compared to last year. Driven by continuing strong customer demand for the LaCrosse (retail sales up 263 percent) and growing demand for the all-new Regal, Buick retail sales more than doubled for the second month in a row, up 102 percent, compared to last year. August was the eleventh straight month that total and retail sales have increased. With sales up 61 percent for the year, Buick remains the fastest growing major auto brand in the U.S. (read more). -- GMC: GMC reported total sales of 25,986, a 12 percent increase in total sales in the month of August, compared to the same month last year. This includes an 18 percent increase in retail sales, marking 11 consecutive months of year-over-year total and retail sales gains for GMC. Retail sales for GMC full-size trucks (Sierra, Yukon and Yukon XL) increased 12 percent during the month and retail sales for the Terrain rose to 3,667 units. For the year, GMC total sales are up 26 percent (read more). -- Cadillac: Total sales of 12,689 for August were 83 percent higher than last August, with retail sales increasing 83 percent. This strong retail performance was driven by continuing strong consumer demand for the SRX and the CTS, with retail sales up 410 percent and 77 percent, respectively. August was the seventh month in a row that Cadillac total and retail sales have increased. With total sales up 50 percent for the year, the brand is the fastest growing luxury auto brand in the industry (read more). -- Fleet sales for GM's four brands were 51,951 for the month.
About General Motors: General Motors, one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 208,000 people in every major region of the world and does business in more than 120 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, FAW, GMC, Daewoo, Holden, Jiefang ,Opel, Vauxhall and Wuling. GM's largest national market is China, followed by the United States, Brazil, Germany, the United Kingdom, Canada, and Italy. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation. More information on the new General Motors can be found at www.gm.com.
GM U.S. Deliveries for August 2010 - Divisional Brand Level *S/D Curr: 25 August ------ %Chg % Chg per S/ *S/D Prev: 26 2010 2009 Volume D ------------- ---- ---- ------ ------ Vehicle Total 185,176 246,479 -24.9 -21.9 Brand Total 184,921 206,818 -10.6 -7.0 Other Brand Total 255 39,661 -99.4 -99.3 ----------- --- ------ ----- ----- *S/D Curr: 25 (Calendar Year-to-Date) January - August ----------------- %Chg *S/D Prev: 26 2010 2009 Volume ------------- ---- ---- ------ Vehicle Total 1,465,389 1,390,278 5.4 Brand Total 1,453,930 1,178,105 23.4 Other Brand Total 11,459 212,173 -94.6 ----------- ------ ------- ----- GM Vehicle Deliveries by Marketing Division -------------- %Chg %Chg per S/ 2010 2009 Volume D ---- ---- ------ ------ Buick Total 14,294 8,612 66.0 72.6 Cadillac Total 12,689 6,931 83.1 90.4 Chevrolet Total ** 131,952 168,130 -21.5 -18.4 GMC Total ** 25,986 23,145 12.3 16.8 Brand Total 184,921 206,818 -10.6 -7.0 HUMMER Total 205 777 -73.6 -72.6 Pontiac Total 7 29,921 ***.* ***.* Saab Total 0 484 ***.* ***.* Saturn Total 43 8,479 -99.5 -99.5 Other Brand Total 255 39,661 -99.4 -99.3 GM Vehicle Total 185,176 246,479 -24.9 -21.9 ---------- ------- ------- ----- ----- GM Vehicle Deliveries by Marketing Division -------------- %Chg 2010 2009 Volume ---- ---- ------ Buick Total 101,125 62,934 60.7 Cadillac Total 92,393 61,685 49.8 Chevrolet Total ** 1,054,311 890,010 18.5 GMC Total ** 206,101 163,476 26.1 Brand Total 1,453,930 1,178,105 23.4 HUMMER Total 3,344 7,767 -56.9 Pontiac Total 954 140,739 -99.3 Saab Total 608 6,444 -90.6 Saturn Total 6,553 57,223 -88.5 Other Brand Total 11,459 212,173 -94.6 GM Vehicle Total 1,465,389 1,390,278 5.4 ---------- --------- --------- --- * Twenty-five selling days for the August period this year and twenty-six for last year. ** Effective August 2007, GM includes GMC & Chevrolet dealer deliveries of commercial vehicles distributed by American Isuzu Motors, Inc. GM U.S. Deliveries for August 2010 by Model August ------ %Chg % Chg per S/ 2010 2009 Volume D ---- ---- ------ ------- Selling Days (S/ D) 25 26 ---------------- --- --- Enclave 4,595 4,151 10.7 15.1 LaCrosse 5,339 2,816 89.6 97.2 Lucerne 2,656 1,645 61.5 67.9 Rainier 0 0 ***.* ***.* Regal 1,704 0 ***.* ***.* Rendezvous 0 0 ***.* ***.* Terraza 0 0 ***.* ***.* Buick Total 14,294 8,612 66.0 72.6 ----------- ------ ----- ---- ---- CTS 4,155 2,584 60.8 67.2 DTS 1,896 832 127.9 137.0 Escalade 1,076 1,031 4.4 8.5 Escalade ESV 724 530 36.6 42.1 Escalade EXT 188 165 13.9 18.5 SRX 4,325 1,401 208.7 221.1 STS 324 337 -3.9 0.0 XLR 1 51 -98.0 -98.0 Cadillac Total 12,689 6,931 83.1 90.4 -------------- ------ ----- ---- ---- Avalanche 1,815 1,436 26.4 31.4 Aveo 4,019 12,733 -68.4 -67.2 Camaro 6,321 8,680 -27.2 -24.3 Chevy C/T Series 0 4 ***.* ***.* Chevy W Series 12 71 -83.1 -82.4 Cobalt 5,643 17,393 -67.6 -66.3 Colorado 1,847 4,653 -60.3 -58.7 Corvette 1,135 746 52.1 58.2 Equinox 10,538 13,157 -19.9 -16.7 Express 4,459 5,611 -20.5 -17.4 HHR 9,470 11,064 -14.4 -11.0 Impala 17,343 20,473 -15.3 -11.9 Kodiak 4/5 Series 28 295 -90.5 -90.1 Kodiak 6/7/8 Series 3 35 -91.4 -91.1 Malibu 18,182 17,348 4.8 9.0 Monte Carlo 0 0 ***.* ***.* Silverado-C/K Pickup 34,084 32,421 5.1 9.3 Suburban (Chevy) 3,080 4,101 -24.9 -21.9 Tahoe 6,119 6,008 1.8 5.9 TrailBlazer 4 368 -98.9 -98.9 Traverse 7,850 11,465 -31.5 -28.8 Uplander 0 68 ***.* ***.* Chevrolet Total 131,952 168,130 -21.5 -18.4 --------------- ------- ------- ----- ----- Acadia 4,223 5,497 -23.2 -20.1 Canyon 667 1,733 -61.5 -60.0 Envoy 5 291 -98.3 -98.2 GMC C/T Series 0 36 ***.* ***.* GMC W Series 15 133 -88.7 -88.3 Savana 1,291 825 56.5 62.7 Sierra 11,640 11,657 -0.1 3.8 Terrain 4,189 472 787.5 823.0 Topkick 4/5 Series 12 261 -95.4 -95.2 Topkick 6/7/8 Series 1 94 -98.9 -98.9 Yukon 2,387 1,293 84.6 92.0 Yukon XL 1,556 853 82.4 89.7 GMC Total 25,986 23,145 12.3 16.8 --------- ------ ------ ---- ---- Brand Total 184,921 206,818 -10.6 -7.0 ----------- ------- ------- ----- ---- HUMMER Total 205 777 -73.6 -72.6 ------------ --- --- ----- ----- Pontiac Total 7 29,921 ***.* ***.* ------------- --- ------ ----- ----- Saab Total 0 484 ***.* ***.* ---------- --- --- ----- ----- Saturn Total 43 8,479 -99.5 -99.5 ------------ --- ----- ----- ----- Other Brand Total 255 39,661 -99.4 -99.3 ----------- --- ------ ----- ----- GM Total 185,176 246,479 -24.9 -21.9 -------- ------- ------- ----- ----- (Calendar Year-to-Date) January - August ----------------- %Chg 2010 2009 Volume ---- ---- ------- Selling Days (S/ D) ---------------- Enclave 35,881 28,824 24.5 LaCrosse 42,795 14,226 200.8 Lucerne 18,571 19,838 -6.4 Rainier 0 4 ***.* Regal 3,878 0 ***.* Rendezvous 0 9 ***.* Terraza 0 33 ***.* Buick Total 101,125 62,934 60.7 ----------- ------- ------ ---- CTS 28,756 25,526 12.7 DTS 12,117 9,843 23.1 Escalade 9,842 9,648 2.0 Escalade ESV 4,874 3,979 22.5 Escalade EXT 1,196 1,596 -25.1 SRX 32,703 5,904 453.9 STS 2,728 4,609 -40.8 XLR 177 580 -69.5 Cadillac Total 92,393 61,685 49.8 -------------- ------ ------ ---- Avalanche 13,268 10,287 29.0 Aveo 28,734 29,580 -2.9 Camaro 60,185 31,190 93.0 Chevy C/T Series 8 35 -77.1 Chevy W Series 221 525 -57.9 Cobalt 90,376 78,504 15.1 Colorado 15,703 25,472 -38.4 Corvette 8,689 9,210 -5.7 Equinox 87,397 49,142 77.8 Express 38,242 36,937 3.5 HHR 57,242 50,197 14.0 Impala 121,399 113,809 6.7 Kodiak 4/5 Series 1,110 2,798 -60.3 Kodiak 6/7/8 Series 199 792 -74.9 Malibu 146,957 108,516 35.4 Monte Carlo 0 6 ***.* Silverado-C/K Pickup 235,530 209,987 12.2 Suburban (Chevy) 28,945 22,103 31.0 Tahoe 49,721 42,401 17.3 TrailBlazer 211 8,090 -97.4 Traverse 70,098 58,834 19.1 Uplander 76 1,595 -95.2 Chevrolet Total 1,054,311 890,010 18.5 --------------- --------- ------- ---- Acadia 45,121 37,831 19.3 Canyon 4,873 8,076 -39.7 Envoy 78 4,346 -98.2 GMC C/T Series 52 344 -84.9 GMC W Series 308 1,271 -75.8 Savana 9,678 9,088 6.5 Sierra 79,158 72,189 9.7 Terrain 35,092 475 ***.* Topkick 4/5 Series 835 1,946 -57.1 Topkick 6/7/8 Series 348 1,343 -74.1 Yukon 16,564 17,282 -4.2 Yukon XL 13,994 9,285 50.7 GMC Total 206,101 163,476 26.1 --------- ------- ------- ---- Brand Total 1,453,930 1,178,105 23.4 ----------- --------- --------- ---- HUMMER Total 3,344 7,767 -56.9 ------------ ----- ----- ----- Pontiac Total 954 140,739 -99.3 ------------- --- ------- ----- Saab Total 608 6,444 -90.6 ---------- --- ----- ----- Saturn Total 6,553 57,223 -88.5 ------------ ----- ------ ----- Other Brand Total 11,459 212,173 -94.6 ----------- ------ ------- ----- GM Total 1,465,389 1,390,278 5.4 -------- --------- --------- ---