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Hyundai's New 2011 Equus Is Luxurious: Style Notes - VIDEO ENHANCED


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2011 Hyundai Equus Review
By Marty Bernstein
Senior Editor Detroit Bureau
THE AUTO CHANNEL

SEE ALSO: Hyundai Buyers Guide

PALO ALTO, CA - August 29, 2010: They, whomever they are, has said it's impossible to build or sell a new true luxury car against established premiere brands like Audi, BMW, Mercedes-Benz and Lexus in America today, right? Wrong. Hyundai has done just that! And I had a preview this week in sunny Northern California.

Hyundai has built an amazing luxury vehicle that has used the more established German and Japanese luxury cars as benchmarks to establish higher standards for real luxury cars.

While I cannot tell you about the driving characteristics, styling, ride, fit and finish, amenities, safety features, infotainments, HVA, NVA and techno tchotchkes due to a news embargo until September 7, 2010; I can share with you this group of photos as a slide show to whet your appetite for what's coming to a select group of 250 specially trained dealers who have some amazing benefits unheard of in automotive marketing for Equus customers.


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Oh yeah, and there's a really cool high tech owners manual - not the usual several hundred pages tome, but a new iPad! Yes, an iPad contains the Equus owners guide and lets its new owners do lots of Apple Aps and other stuff too.


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Stay tuned. More to come in just a few days.


Click PLAY to watch the Hyundai Equus at the NY Auto Show