Lenovo Launches Fan Website to Focus on Racing Technology
WOKING, England--Lenovo (HKSE: 0992) (ADR: LNVGY) today announced the launch of the Tech1Today.com website, developed in association with IntelĀ®. Tech1Today is a new interactive website enabling fans to discover more about the behind-the-scenes technology supporting the Vodafone McLaren Mercedes team.
As the official supplier of personal computers to Vodafone McLaren Mercedes, Lenovo is in a unique position to showcase and highlight technology integration from a team support and engineering point of view. With the Formula 1™ team entering the most competitive phase of the 2010 season, the Tech1Today.com website will be a one-stop source for content on technology integration. The audience is all racing and technology fans – from casual fans to serious followers of the sport. An elite group of established and well-known bloggers will provide website content. They now include 15 bloggers from Australia, Brazil, Malaysia, the Netherlands, Spain, the United Kingdom and the United States, with more on the way from China, India, Russia, Singapore, Sweden and Venezuela. With exclusive content, behind-the-scenes analysis and unique editorial insight, Tech 1 offers a fresh new perspective on the technology behind the sport.
The Tech1Today website will also incorporate ā€œRace to the Finish,ā€??? an exciting ranking game where fans can compete against each other, as well as the pros and experts. The contestants who are able to most accurately and consistently predict final race results in the final months of the season stand to win highly sought-after Vodafone McLaren Mercedes team merchandise and Lenovo computers.
The Vodafone McLaren Mercedes team uses more than 2,100 pieces of Lenovo equipment, including ThinkPad notebook PCs and Lenovo workstations and monitors, supporting all phases of the team’s engineering, aerodynamic development, race management and garage operations. These PCs are powered by the smart performance of the Intel® Core™ processor family, which automatically boosts speed as needed for demanding tasks.
About Lenovo:
Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building exceptionally engineered personal computers. Lenovo's business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group's acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com.
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