Dale Jarrett Racing Adventure Buys Back Over 670,000 Shares in Stock Repurchase Program

HICKORY, N.C., Aug. 18, 2010 -- Dale Jarrett Racing Adventure, Inc. (OTC:DJRT) (BULLETIN BOARD: DJRT) , a "Full Throttle" lifetime experience company, today reported the results of its ongoing stock repurchase program by revealing the company purchased 166,250 shares and during the second quarter an additional 148,000 shares. This brings the total shares repurchased by the company to over 670,000 shares since the stock repurchase program began.

Commenting on the repurchase program, CEO Tim Shannon said, "We're encouraged by our ongoing stock repurchasing program. As we work diligently to grow our core business, increase profitability and seek additional opportunities for growth, we are confident that our strategy, which is unique among micro cap stocks, will provide our shareholders with a more consistent base value from which to invest and with greater upside potential as more good news generates greater market interest."

About Dale Jarrett Racing Adventure

The Dale Jarrett Racing Adventure offers racing fans the opportunity to race an authentic race car on a major racetrack. Our racing "adventurers" enjoy a life-defining experience. They receive vital training from top racing instructors, wear real racing suits and safety gear, and pilot a race car that was once driven by one of the racing greats. Hand signals from the instructor teaches you to race like the pros. We surpasses "follow-the-leader" approaches and teach guests to race like NASCAR drivers, find the line, draft, and pass for optimum fun. Our 100% safety record and numerous celebrity endorsements testify to the excitement and unforgettable thrill of our racing adventure. Dale Jarrett Racing Adventure's website can be found at http://www.racingadventure.com/

Forward-Looking Statements

Certain of the statements contained in this press release contain forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Dale Jarrett Racing Adventure, Inc. has based these forward-looking statements on its current expectations and projections about future events, based on the information currently available to it. The forward-looking statements contained in this press release may also include statements relating to Dale Jarrett Racing Adventure's anticipated financial performance, business prospects, new developments, strategies and similar matters. Dale Jarrett Racing Adventure disclaims any obligation to update any of its forward-looking statements, except as may be required by law.