Audi Reviews, Comparisons and Prices - Audi Buyers Guide
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Audi Reviews 1996-2011
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AUDI AG, commonly known as Audi (pronounced /a'ʊdi/), is a premium luxury
German automobile manufacturer which produces Audi branded cars, with
headquarters in Ingolstadt, Bavaria. Audi has been an almost wholly-owned
(99.7%) subsidiary of the Volkswagen Group (Volkswagen AG) since 1964 (when
the group was formerly known as ''Volkswagen Audi Group'' - VAG), and is
held in ownership by its shareholders – hence the term
''Aktiengesellschaft'' or ''AG''. The company evolved from Volkswagen
Group's takeover of both Auto Union, and NSU Motorenwerke AG (NSU), the
former having incorporated the historic Audi company which was founded in
1910.
Audi's corporate tagline is Vorsprung durch Technik, meaning ''Advancement
through Technology''. This German-language tagline is also used in other
European countries, including the United Kingdom, and in other markets,
such as Latin America, Oceania and parts of Asia including Japan. The North
American tagline is ''Truth in Engineering'', but in Canada the German
tagline Vorsprung durch Technik is now used in advertising.