Hyundai Introduces Web Savvy Consumers to 2011 Sonata Through
'Uncensored' Facebook Campaign - VIDEO ENHANCED
50 Consumers Will Test Drive Sonatas in Exchange for Their
Unscripted, Unedited Commentary Through 'Uncensored' Facebook
Promotion
SEE ALSO: Hyundai Buyers Guide
FOUNTAIN VALLEY, CA - August 13, 2010: Hyundai welcomed 25 new Sonata
drivers and will add 25 more late this month as part of its "Uncensored"
Facebook campaign. Twenty-five consumers were given the opportunity to test
drive the all-new 2011 Sonata for the next 30 days in exchange for their
uncensored opinions, which they will share via Hyundai's social media
channels, including the Hyundai Facebook page. Another 25 consumers will be
selected on Aug. 30, resulting in a grand total of 50 new Sonata drivers,
each of whom will be providing commentary about their experience. The
chosen participants will be compensated with an HD Flip Cam to document
their experience, a $250 gas card and $500 spending cash.
This promotion expands Hyundai's "Uncensored" advertising campaign,
which shows real-life consumers testing Hyundai vehicles and providing
their feedback. The Sonata Uncensored experience takes the campaign one
step further by allowing the 50 Sonata drivers to interact with car
shoppers through a full range of social media channels.
"Unfiltered consumer response to Hyundai products is one of the most
powerful tools that affect opinions about the brand," said Chris Perry,
vice president, marketing communications, Hyundai Motor America. "The
'Uncensored' campaign started with traditional advertising and has now
progressed to include a full range of online channels, allowing consumers
to speak directly to peers about their experience with the car."
Click PLAY to watch two of the Hyundai "uncensored" TV commercials