MANHEIM SPECIALTY AUCTIONS INTRODUCES NEW "PLATINUM RV COLLECTION SALES"

Manheim_Specialty_Logo_Color2

 

 

 

 

FOR IMMEDIATE RELEASE                              CONTACT:  Lois Rossi

Aug. 10, 2010
Director Public Relations, Manheim

 
(678) 645-2028

 

MANHEIM SPECIALTY AUCTIONS INTRODUCES 

NEW "PLATINUM RV COLLECTION SALES"

 

Two Manheim locations roll out the red carpet for highline RV buyers at new
event sales

 

ATLANTA - Manheim Specialty Auctions has introduced "Platinum RV Collection
Sales," a new opportunity for dealers to exclusively buy top-quality,
highline RV units valued at $75,000 or more. The new monthly sales,
currently held at two Manheim locations, are also accessible nationally
through Manheim Simulcast.  The combination of in-lane and online buying
opportunity gives dealers convenient, targeted access to the cream of
pre-owned luxury RV inventory, saving them time and hassle in the process.

 

"We are constantly looking for new ways to improve the auction experience
for our customers by listening closely to their unique needs," said Karen
Braddy, general manager, Manheim Specialty and Heavy Truck & Equipment. "Our
highline RV buyers and sellers have told us that the diversity of products
within the RV category often means they waste valuable time searching for
just the right configuration - and that feedback drove the creation of our
Platinum program."

 

The first Platinum Sale was held at Manheim Lakeland in February of this
year, and strong sales results prompted an expansion to Manheim Tucson in
June. Based on the success of these sales, additional locations are expected
to be added in the coming months, including Manheim Dallas-Ft. Worth.

 

More than 160 buyers participated in Manheim Tucson's first sale both
in-lane and online via Manheim Simulcast. Commercial consignors, such as
Bank of America and GE Money reported blue-ribbon days, with Bank of America
selling 100 percent of their inventory. 

 

"Our customers have told us that the key to successful customized sales is
having enough specialized inventory to make attendance worthwhile," said
Jeanie Hinz, general manager, Manheim Tucson. "The positive results from our
first sale confirm that Manheim is definitely meeting the needs of these
buyers." 

 

Kelly O'Banion, purchasing/pre-owned manager, Motor Home Specialist, located
in Alvarado, Texas, agrees that specialized sales save time for everyone.
"As a buyer, one benefit of having the Platinum units sold at a separate
event is definitely that it takes less time to get to the units you're
interested in buying. My target inventory is late-model units $100,000 and
up, so these events decrease the amount of time that I have to spend away
from my lot."

 

Sellers also benefit from the targeted marketing, red-carpet presentation
and dedicated buyers of Platinum Sales units.  

 

"Manheim understands that there is a unique set of buyers for highline RV
units," said Martin Smith, vice president, remarketing, Bank of America.
"When the Platinum units are sold at separate sales, my target buyers from
all over the country travel to attend the sales or purchase units online.
The higher quality of buyers ensures that I maximize my return."

 

Manheim Specialty Auctions' Platinum RV Collection Sales are hosted monthly
at each of the designated locations. Manheim Lakeland hosts its sale the
first Tuesday at 2 p.m. and Manheim Tucson presents Platinum RV units the
fourth Tuesday at 3 p.m. Transportation options are available for dealers
located outside of the normal pick-up area for these locations. 

 

Recreational vehicles have helped Americans pursue the good life on the road
for one hundred years, a centennial milestone that the industry is
celebrating throughout this year. That makes 2010 the perfect year to
introduce discerning customers to a pre-owned luxury RV. For more
information about the Manheim Specialty Auctions Platinum RV Collection
Sales as well as all RV event sales, please visit
www.manheimspecialtyauctions.com and click on the RV tab.

 

 

LoRes_PlatinumRVSale            LoRes_ConditionReport

For high resolution files or additional images, please contact Kristen
Fraser at kfraser@brandwarepr.com or (770) 649-0880 ext. 308.

 

 

About Manheim Specialty Auctions

Manheim, the world's leading provider of vehicle remarketing services, began
hosting Manheim Specialty Auctions (
<http://www.manheimspecialtyauctions.com/> www.manheimspecialtyauctions.com)
to meet the growing needs of customers looking for used vehicles other than
the traditional automobile. Today, Manheim offers customers access to 85
locations in North America, with 17 dedicated to selling Specialty units
including Boats, RVs, Motorcycles and PowerSports vehicles.

 

By offering services such as full-service reconditioning, electronic
condition reports, certification, distribution centers, title management,
inspections, vehicle transportation, financing and dealer floor planning,
Manheim helps customers realize the full value of their vehicles.

 

Customers can also take advantage of Mobile Specialty auctions that provide
convenient, onsite sales and support at any location in North America. All
vehicles are sold "in-lane" or "online" via Manheim Simulcast and OVE.com.

 

Headquartered in Atlanta, Georgia, Manheim is a subsidiary of Cox
Enterprises, a leading communications, media and automotive services
company.

 

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