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Mazda Launches MAZDA2 in North America With Branded Facebook Game: DriverVille - VIDEO ENHANCED

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HIROSHIMA - August 7, 2010: Mazda North American Operations will launch the 2011 MAZDA2 in North America with a branded social game on Facebook. Called DriverVille and created by Doner, the game showcases the MAZDA2, positioned as Zoom-Zoom Concentrated: compact and efficient, yet packed with style and substance. To access the game visit (US) or (Canada) and click on the DriverVille tab.

Click PLAY to watch game demonstration video

Mazda Releases 90th Anniversary Special Edition 'Mazda Demio 13C-V HID EDITION' in Japan

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As part of celebrations marking its 90th anniversary, Mazda Motor Corporation today launched a special edition version of its globally acclaimed Demio compact car (known overseas as the Mazda2) for the Japanese market. The Mazda Demio 13C-V HID*1 EDITION goes on sale today at all Mazda, Mazda Anfini and Mazda Autozam dealerships throughout Japan.

Click PLAY to watch Mazda2 video

The special edition Demio 13C-V HID EDITION is based on the Demio 13C-V model grade that features a continuously variable transmission (CVT) and achieves eco-friendly fuel economy of 23.0 kilometers per liter*2. The special edition includes a selection of functional and stylish features, such as discharge headlights and fog lights, for an affordable price. Additionally, Mazda’s high quality Copper Red Mica exterior body paint is available exclusively on the special edition model.

Main features of the 90th anniversary special edition Mazda Demio 13C-V HID EDITION

Base model
Demio 13C-V (FWD model with a Miller-cycle engine and CVT)

Special equipment
•Discharge headlights (with auto-leveling function)
•Front fog lights
•Dark tinted glass (rear door and liftgate windows)
•A choice of 11 exterior body colors, including Copper Red Mica*3, which is exclusive to the Demio 13C-V HID EDITION

*1 HID: High Intensity Discharge, which describes the discharge headlights
*2 Measured according to the 10-15 mode test cycle endorsed by Japan’s Ministry of Land, Infrastructure, Transport and Tourism
*3 Models with Copper Red Mica body paint will be available from September