General Motors Unveils Buick Regal for First Time in Six
Years - VIDEO STORY
SEE ALSO: Buick Buyers Guide
DETROIT - August 7, 2010: As part of a total brand transformation, Buick
will roll out the Regal nameplate for the first time in six years. Branding
itself as a premium sport sedan, Buick hopes to target a younger generation
of consumers.
The new version is sleeker and more aerodynamic than previous
models with an eco-friendly four-cylinder engine replacing the traditional
V6. In addition, it's equipped with luxurious interiors and
state-of-the-art technologies like interactive driver control systems that
adjust to the driver's style. Drivers can test drive the Regal at local
dealerships now and will be able to post video reviews, good and bad, to a
social media website later this month.
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