Free Monday Breakfast Extends Atlanta Motor Speedway Labor Day Weekend

FOR IMMEDIATE RELEASE


Contact: Marcy Scott

               (770) 946-3951

               Matthew Simmons

               (770) 946-3917

 

Free Monday Breakfast Extends Atlanta Motor Speedway Labor Day Weekend

 

HAMPTON, Ga. (Aug. 3, 2010) - Atlanta Motor Speedway's Labor Day weekend
celebration has grown to four days with the addition of Breakfast on
Bruton, a free Monday-morning breakfast for fans attending the prior
night's NASCAR Sprint Cup race at the fabled 1.54-mile speedway.

 

Breakfast on Bruton was created by Atlanta Motor Speedway chairman
Bruton Smith as a way to thank fans for attending the Sept. 3-5 racing
events and supporting the Speedway through its first 50 years of
operation. The breakfast will be served on Monday, Sept. 5 in the NASCAR
Nationwide Series garage area from 7:00 a.m. until 9:00 a.m. Fans will
be asked to show their ticket from Sunday night's Sprint Cup race for
admission. Beginning at 8:00 a.m., those in attendance will also be able
to drive their own vehicles around the 1.54-mile oval for a $30 donation
in the Speedway Children's Charities' "Hot Laps on the High Banks."

 

The breakfast will be the concluding event for the weekend which starts
on Sept. 3 with Friday Fan Fest presented by Your Georgia Best Chevy
Dealers. Friday night's activities begin at 6:00 p.m. with a
question-and-answer session hosted by SPEED's Rutledge Wood featuring
Sprint Cup drivers Jeff Burton, Clint Bowyer and David Ragan. A concert
by Drivin' N Cryin' follows with the Southern Superstars Short Track
Series Georgia Best Chevy Dealers 150 closing out the night's activities
on the Speedway's "Thunder Ring" quarter-mile track. Admission to Friday
night's activities is free with a ticket to either Saturday or Sunday
nights' NASCAR events and $10 for all others.

 

Saturday's schedule calls for NASCAR Nationwide Series qualifying at
2:40 p.m., followed by Sprint Cup Series qualifying at 4:40 p.m. The
Great Clips 300 Nationwide Series race gets the green flag at 7:00 p.m.
Sunday's NASCAR Sprint Cup Series race, the second to last before the
field is set for the Chase for the Sprint Cup championship, is set to
begin at 7:30 p.m. following a 5:20 p.m. start/finish line concert by
Foreigner.

 

Breakfast on Bruton event sponsors include Bimbo Bakery, Coca-Cola,
Minute Maid, Dixie Paper Products, Wheaties FUEL, the Georgia Egg
Commission, Southerland Foods, Land-O-Lakes and OCP Angus Farms.

 

"We're thrilled to take last year's two-day schedule and expand it to
four days of exciting activity for fans attending the biggest Labor Day
Weekend Celebration in the USA," said Atlanta Motor Speedway president
Ed Clark. "Obviously, the weekend won't end with Sunday night's
fireworks. We look forward to serving breakfast and meeting the loyal
fans who have made Atlanta Motor Speedway's first 50 years so successful
as we celebrate our 50th Anniversary season."

 

The biggest Labor Day party in the USA is at Atlanta Motor Speedway on
Labor Day weekend, as the NASCAR Sprint Cup stars head to the high banks
for night racing on Sept. 4 and 5. For more information or to purchase
tickets, call (770) 946-4211, (877) 9-AMS-TIX, or visit 
www.atlantamotorspeedway.com <http://www.atlantamotorspeedway.com/> .


 

-AMS-

 

 

 

Matthew Simmons

Marketing & Promotion Coordinator

Atlanta Motor Speedway | P.O Box 500 | Hampton, GA 30228 | P:
770.946.3917 | F: 770.707.7853 | www.AtlantaMotorSpeedway.com

 

  

 

High Speed Hits the High Banks at Night

Labor Day Weekend | September 3-5, 2010

 

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