Mazda Reports 8.9 Percent Sales Increase for July
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- All-new 2011 MAZDA2 begins hitting showrooms -
SEE ALSO: Mazda Buyer's Guide
IRVINE, Calif., August 3, 2010: Mazda North American Operations (MNAO) today reported an 8.9 percent increase in sales for July 2010, with 20,732 vehicles sold. Year-to-date sales through July stand at 136,451, and are outpacing last year's sales at this time by 14.3 percent.
Mazda's much-anticipated, all-new 2011 MAZDA2 went on sale in late July and posted a modest 38 units sold as vehicles begin to make their way from ports to dealer showrooms. Boasting a sticker price under $14,000, MAZDA2 is a stylish, eco-friendly, fun-to-drive five-door hatchback that offers a dose of Zoom-Zoom others in its class cannot.
Mazda's successful crossover SUVs posted strong gains in July. CX-7 reported sales of 2,650 units, up 93.6 percent, while CX-9 posted its best-ever July with sales of 2,755 units, up 48.4 percent.
The sporty MAZDA6 mid-size sedan's sales continue to rise as it reported a 24.1 percent gain, with sales of 3,124 units. As we move further into summer, MX-5 sales continue to heat up, with 675 sales in July accounting for a 17.4 percent increase.
Mazda Motor de Mexico (MMdM) posted its best-ever July with a 97.0 percent increase versus July 2009, with 2,193 units sold. This boosts MMdM's year-to-date sales to 13,237, accounting for an increase of 31.0 percent versus the same period last year.
Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.
Month-To-Date
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July July % % MTD
2010 2009 Change DSR
---- ---- ------ ---
Mazda2 38 - N/A N/A
Mazda3 9,705 9,771 (0.7)% (4.2)%
Mazda5 1,315 1,944 (32.4)% (34.8)%
Mazda6 3,124 2,517 24.1% 19.7%
MX-5 Miata 675 575 17.4% 13.2%
RX-8 94 162 (42.0)% (44.0)%
CX-7 2,650 1,369 93.6% 86.7%
CX-9 2,755 1,856 48.4% 43.1%
Tribute 376 779 (51.7)% (53.5)%
B-Series Truck - 59 (100.0)% (100.0)%
Total Vehicles
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CARS 14,951 14,969 (0.1)% (3.7)%
TRUCKS 5,781 4,063 42.3% 37.2%
----- ----- ----
TOTAL 20,732 19,032 8.9% 5.0%
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MEMO:
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IMPORT CAR 11,789 12,452 (5.3)%
IMPORT TRUCK 5,405 3,225 4,400 67.6%
----- ----- ----- ----
IMPORT TOTAL 17,194 15,677 9.7%
DOMESTIC CAR 3,124 2,517 24.1%
DOMESTIC TRUCK 376 838 (55.1)%
--- --- ------
DOMESTIC TOTALS 3,500 3,355 4.3%
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Selling Days 28 27
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Year-To-Date
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July July % % YTD
2010 2009 Change DSR
---- ---- ------ ---
Mazda2 38 - N/A N/A
Mazda3 66,053 54,987 20.1% 20.1%
Mazda5 10,610 12,347 (14.1)% (14.1)%
Mazda6 21,439 20,165 6.3% 6.3%
MX-5 Miata 3,836 5,218 (26.5)% (26.5)%
RX-8 687 1,237 (44.5)% (44.5)%
CX-7 15,532 9,800 58.5% 58.5%
CX-9 16,100 11,567 39.2% 39.2%
Tribute 2,146 3,646 (41.1)% (41.1)%
B-Series Truck 10 446 (97.8)% (97.8)%
Total Vehicles
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CARS 102,663 93,954 9.3% 9.3%
TRUCKS 33,788 25,459 32.7% 32.7%
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TOTAL 136,451 119,413 14.3% 14.3%
======= ======= ==== ====
MEMO:
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IMPORT CAR 81,186 73,789 10.0%
IMPORT TRUCK 31,632 21,367 48.0%
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IMPORT TOTAL 112,818 95,156 18.6%
DOMESTIC CAR 21,439 20,165 6.3%
DOMESTIC TRUCK 2,156 4,092 (47.3)%
----- ----- ------
DOMESTIC TOTALS 23,595 24,257 (2.7)%
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Selling Days 179 179
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