Acura Announces July 2010 Sales Results
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Acura Up 44.9 percent in Monthly Sales
TORRANCE, CA - August 3, 2010: Sales of the turbocharged RDX crossover SUV were 1,708, up 216.9 percent compared to July 2009 sales, which helped push Acura total monthly sales to an increase of 44.7 percent based on daily selling rate*. With 13,017 units sold for July, overall Acura yearly sales have totaled 74,134 -- an increase of 24.1 percent.
"In an era when consumers are downsizing, the right-sized RDX crossover SUV is proving to be a popular choice," said Jeff Conrad, vice president of Acura sales. "The RDX's redesign for 2010, combined with its strong turbocharged power, has really boosted sales of Acura's smallest SUV."
The newly redesigned MDX luxury SUV continues to be one of the most popular choices in its segment, as evidenced by a 63.4 percent increase in monthly sales. With 4,194 units sold, the MDX was again Acura's best selling model. Combined, Acura truck sales totaled 6,480 units, up 108.7 percent.
Acura car sales were led by the TSX sports sedan with 3,242 units sold, an increase of 39.9 percent. Closely following in sales was the TL performance luxury sedan that tallied 3,123 units, a decrease of 9.1 percent. Overall, Acura car sales totaled 6,537, an increase of 11.0 percent.
*Year-to-date sales based on 178 days for both 2010 and 2009. The daily selling rate is calculated with 27 selling days for July 2010 versus 26 days for July 2010.
American Honda Vehicle Sales For July 2010
Month-to-Date
July July DSR**
2010 2009 % Chg.
---- ---- ------
Acura Division Total 13,017 8,662 44.7%
-------------------- ------ ----- ----
TL * 3,123 3,309 -9.1%
TSX 3,242 2,232 39.9%
RL 172 131 26.4%
--- --- ----
MDX * 4,194 2,471 63.4%
ZDX * 578 0
RDX * 1,708 519 216.9%
------ ----- --- -----
Selling Days 27 26
Year-to-Date
July July DSR**
2010 2009 % Chg.
---- ---- ------
Acura Division Total 74,134 59,744 24.1%
-------------------- ------ ------ ----
TL * 19,905 20,845 -4.5%
TSX 18,168 16,272 11.7%
RL 1,044 1,192 -12.4%
----- ----- -----
MDX * 24,724 15,940 55.1%
ZDX * 1,977 0
RDX * 8,316 5,495 51.3%
------ ----- ----- ----
Selling Days 178 178
* Honda and Acura vehicles are made of domestic & global sourced
parts. Accord includes Crosstour, Hybrid.
** Daily Selling Rate
*** Accord Crosstour sales are recorded in Honda total truck sales
and Honda domestic truck sales.