Ford's July Sales Up 5%; Demand For High-Quality, Fuel-Efficient Products Continues Driving Growth
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SEE ALSO: Ford Buyer's Guide
SEE ALSO: Lincoln Rover Buyer's Guide
SEE ALSO: Mercury Buyer's Guide
DEARBORN, Mich., August 3, 2010: Ford, Lincoln and Mercury July sales totaled 166,092, up 5 percent
versus strong year-ago sales; year-to-date sales up 24 percent
-- Fiesta eclipses 3,000 sales in its second month in America
-- New 2011 F-Series Super Duty and Mustang continue impressive starts;
Super Duty sales up 63 percent in July versus year ago; Mustang retail
sales increased 43 percent year over year
-- Last year's new products also post sales gains; Fusion nearly matches
last July's sales record, Taurus sales up 187 percent, and Transit
Connect posts best sales month ever
-- Ford's retail market share appears to have increased for the 21st time
in 22 months as buyers turn to Ford's fresh lineup of high-quality,
fuel-efficient vehicles
Ford's newest vehicles helped the company continue to grow as Ford, Lincoln and Mercury dealers delivered 166,092 new vehicles in July - a 5 percent increase versus a year ago, when "Cash for Clunker" sales started to surge.
Year-to-date sales totaled 1.12 million, up 24 percent, with growth across Ford's full family of cars (up 21 percent), utilities (up 19 percent) and trucks (up 32 percent).
"Customers are rewarding Ford for providing the performance they want and the fuel economy they need," said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. "New class-leading powertrains are the 'secret weapon' in every new product we are bringing to market."
The Ford Fiesta, which offers 40 miles per gallon EPA highway fuel economy, eclipsed 3,000 sales in its second month in America and has been well-received by California customers. Highly acclaimed in Europe, Asia, and North America, the Fiesta is the first car developed under the ONE Ford global product development system.
Sales for the 2011 F-Series Super Duty were 63 percent higher than a year ago, capturing more than 50 percent of the heavy duty pickup segment. Ford announced today it will begin production of the most powerful diesel engine ever installed in a heavy-duty pickup (best-in-class 800 lb.-ft. of torque and 400 horsepower). In addition, the Super Duty's 6.7-liter Power Stroke diesel will provide improved fuel economy - a full 20 percent better fuel efficiency than the 2010 model.
"In an industry-first customer loyalty program, Ford will provide the power upgrades free of charge to all current owners of a 2011 Super Duty diesel pickup," said Czubay.
Retail sales for the Mustang were 43 percent higher than a year ago. Since the arrival of the 2011 model featuring new V-6 and V-8 engines with more horsepower and improved fuel economy, Mustang's share has climbed to levels not seen since January 2009.
"With our broad range of products - from Fiesta to Super Duty - Ford is connecting with consumers," said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. "Ford and its dealers continue to offer customers the strongest value proposition in the industry - class-leading fuel economy, quality and growing resale values."
In July, Ford retail sales were up 5 percent versus a year ago, and Ford appears to have gained retail market share for the 21st time in the last 22 months. Fleet sales were up 2 percent, reflecting higher sales of Ford's hard-working trucks to commercial customers.
Other Sales Highlights
-- Demand for the Ford Fusion, Motor Trend's Car of the Year, remains
strong as sales of 17,406 nearly matched last July's sales record.
Ford Taurus sales totaled 5,046 in July, up 187 percent.
-- With sales of 50,449, Ford's F-Series posted a 39 percent sales
increase in July. It was the first time since March 2008 that F-Series
sales eclipsed 50,000. Year-to-date, F-Series sales totaled 290,794,
up 35 percent.
-- Ford Edge set a July record with sales of 9,342, up 19 percent versus
a year ago. The redesigned 2011 Ford Edge and Lincoln MKX now are in
production, featuring new powertrains and MyFord and MyLincoln Touch
driver connect technology.
-- Lincoln retail sales were up 7 percent versus a year ago with higher
retail sales for the Lincoln MKZ sedan, Lincoln MKT crossover and
Lincoln Navigator sport utility. Soon, Lincoln will offer a hybrid
version of the Lincoln MKZ at the same price as the gas version,
making the MKZ the most fuel-efficient luxury vehicle in America.
Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
About Ford Motor Company
Ford Motor Company , a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 159,000 employees and about 70 plants worldwide, the company's automotive brands include Ford, Lincoln and Mercury, production of which has been announced by the company to be ending in the fourth quarter of 2010. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.
FORD MOTOR COMPANY JULY 2010 U.S. SALES
---------------------------------------
July % Year-To-Date %
---- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
Sales By Brand
Ford 153,603 142,135 8.1 1,013,656 802,483 26.3
Lincoln 5,586 6,672 -16.3 49,348 47,382 4.1
Mercury 6,903 10,031 -31.2 57,833 54,725 5.7
----- ------ ------ ------
Total Ford,
Lincoln and
Mercury 166,092 158,838 4.6 1,120,837 904,590 23.9
Volvo 4,319 6,441 -32.9 32,525 36,187 -10.1
----- ----- ------ ------
Total Ford Motor
Company 170,411 165,279 3.1 1,153,362 940,777 22.6
Ford, Lincoln
and Mercury
Sales By Type
Cars 58,675 62,176 -5.6 413,557 342,228 20.8
Utilities 40,270 43,945 -8.4 301,811 254,304 18.7
Trucks 67,147 52,717 27.4 405,469 308,058 31.6
------ ------ ------- -------
Total Vehicles 166,092 158,838 4.6 1,120,837 904,590 23.9
FORD BRAND JULY 2010 U.S. SALES
-------------------------------
July % Year-To-Date %
---- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
Fiesta 3,349 0 NA 4,377 0 NA
Focus 15,417 21,830 -29.4 105,200 91,184 15.4
Fusion 17,406 17,610 -1.2 128,581 102,756 25.1
Taurus 5,046 1,760 186.7 41,413 19,141 116.4
Mustang 7,489 6,686 12.0 47,524 40,474 17.4
Crown Victoria 3,059 3,766 -18.8 21,498 21,949 -2.1
----- ----- ------ ------
Ford Cars 51,766 51,652 0.2 348,593 275,504 26.5
Escape 14,689 20,241 -27.4 113,669 96,643 17.6
Edge 9,342 7,857 18.9 65,369 49,117 33.1
Flex 3,129 3,631 -13.8 22,932 23,692 -3.2
Taurus X 0 366 -100.0 12 5,650 -99.8
Explorer 4,763 3,108 53.2 36,627 27,442 33.5
Expedition 2,767 2,565 7.9 20,985 16,521 27.0
----- ----- ------ ------
Ford Utilities 34,690 37,768 -8.1 259,594 219,065 18.5
F-Series 50,449 36,327 38.9 290,794 215,959 34.7
Ranger 5,213 7,695 -32.3 34,868 34,118 2.2
Econoline/Club
Wagon 8,649 7,792 11.0 64,357 54,680 17.7
Transit Connect 2,633 417 531.4 13,648 417 3172.9
Low Cab Forward 0 23 -100.0 72 167 -56.9
Heavy Trucks 203 461 -56.0 1,730 2,573 -32.8
--- --- ----- -----
Ford Trucks 67,147 52,715 27.4 405,469 307,914 31.7
------ ------ ------- -------
Ford Brand 153,603 142,135 8.1 1,013,656 802,483 26.3
LINCOLN BRAND JULY 2010 U.S. SALES
----------------------------------
July % Year-To-Date %
---- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
MKZ 1,590 1,532 3.8 12,804 13,340 -4.0
MKS 969 1,205 -19.6 8,618 9,666 -10.8
Town Car 412 1,841 -77.6 6,903 7,946 -13.1
MKX 1,443 1,642 -12.1 11,732 12,742 -7.9
MKT 606 0 NA 4,566 0 NA
Navigator 566 450 25.8 4,725 3,544 33.3
Mark LT 0 2 -100.0 0 144 -100.0
--- --- --- ---
Lincoln
Brand 5,586 6,672 -16.3 49,348 47,382 4.1
MERCURY BRAND JULY 2010 U.S. SALES
----------------------------------
July % Year-To-Date %
---- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
Milan 2,129 2,934 -27.4 19,091 15,823 20.7
Grand
Marquis 1,809 2,667 -32.2 17,511 14,239 23.0
Sable 0 345 -100.0 37 5,710 -99.4
Mariner 2,489 3,682 -32.4 17,687 15,897 11.3
Mountaineer 476 403 18.1 3,507 3,056 14.8
--- --- ----- -----
Mercury
Brand 6,903 10,031 -31.2 57,833 54,725 5.7
VOLVO BRAND JULY 2010 U.S. SALES
--------------------------------
July % Year-To-Date %
---- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
S40 328 525 -37.5 3,886 4,073 -4.6
V50 57 181 -68.5 1,240 954 30.0
S60 0 1,461 -100.0 25 5,016 -99.5
S80 668 602 11.0 4,858 5,391 -9.9
V70 68 241 -71.8 771 1,154 -33.2
XC60 1,129 762 48.2 6,463 4,289 50.7
XC70 477 722 -33.9 3,897 3,536 10.2
XC90 829 850 -2.5 5,433 5,613 -3.2
C70 385 685 -43.8 3,270 3,745 -12.7
C30 378 412 -8.3 2,682 2,416 11.0
--- --- ----- -----
Volvo Brand 4,319 6,441 -32.9 32,525 36,187 -10.1