Kia Motors America Announces Record 2010 July Sales

Second Best Month Ever Led by the 2011 Sorento CUV

IRVINE, CA - August 3, 2010: Kia Motors America (KMA) today announced record July sales of 35,419 units, a 20.7-percent increase from July 2009 with year-to-date sales of 205,488 up 16.3-percent. The 2011 Sorento CUV was the brand's best-selling vehicle for the seventh consecutive month. Soul sales increased 24.7 percent from June and are up 65.3 percent from last July.

"To achieve our second best monthly sales ever following the completion of our highest first half sales is evidence of the impact our new, design-led products are having on the Kia brand," said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia (KMMG). "While Sorento has been nothing short of a sales superstar for the Kia brand, leading each month since its launch in January, the all-new 2011 Sportage CUV is arriving in dealer showrooms now and will continue our sales growth through the summer and fall and there are more new vehicles coming in the near future."

Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand's continued gains in U.S. market share. With three new vehicle introductions and several other key initiatives planned for 2010, Kia is poised to continue its momentum and build the brand through design innovation, quality, value, safety features and with new technology such as UVO powered by Microsoft®(1), an advanced hands-free in-car communication and entertainment system (expected to be available in select Kia models in the U.S. later this year).

                   MONTH OF JULY        YEAR-TO-DATE
                   -------------        ------------
  Model              2010    2009     2010     2009
  -----
  Rio               3,432   1,719   17,167   13,461
  Spectra              16   5,616      247   42,613
  Forte             6,885   3,631   40,352    3,899
  Optima            1,857   2,680   17,484   17,383
  Amanti               22      57      209    3,428
  Sportage          1,734   7,266   10,477   29,400
  Sorento               7     802      771   16,538
  MY'11 Sorento     9,003     n/a   59,024      n/a
  Sedona            2,400   1,654   13,312   21,074
  Rondo               174     557    3,182    9,819
  Borrego           1,869     510    6,606    3,107
  Soul              8,020   4,853   36,657   16,027

  Total            35,419  29,345  205,488  176,749

(1) Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other countries.