Hyundai Reports 2010 July Sales

Hyundai sets a new all-time July record - Second-best month ever - Up 5.6 percent over June

FOUNTAIN VALLEY, CA - August 3, 2010: Hyundai Motor America today announced sales of 54,106 vehicles in July, a 19 percent increase compared with the same period a year ago. This represents an all-time sales record for the month of July and marks only the fourth time Hyundai has surpassed 50,000 units in a month. The all-new Sonata produced at the company's plant in Montgomery, Alabama, continued selling at a record pace, while its stable mate Tucson saw sales soar more than 200 percent for the fourth month in a row.

Year to date, Hyundai sales are up 24 percent versus 2009, a performance that represents an all-time record for the first seven months of any year.

"Although consumer confidence has dipped for a second month in a row, Hyundai continues to buck this trend," said Dave Zuchowski, Hyundai Motor America's vice president of national sales. "Consumer demand continues to significantly out-strip product availability at Hyundai dealerships. We remain very bullish about our prospects for the second half of this year as we substantially increase production to improve vehicle supply while launching four new products over the next five months."

On a year-over-year basis, Elantra, Sonata and Tucson sales increased 34, 33 and 234 percent, respectively. Genesis sales continued at a brisk pace thanks in part to its mid-luxury segment-leading 53 percent residual value, exceeding such strong competitors as BMW 5 Series, Mercedes-Benz S Class, Infiniti M37 and Lexus GS.

  CARLINE           July/2010      July/2009       CY/2010       CY/2009
  -------           ---------      ---------       -------       -------
  ACCENT                3,960          7,634        31,038        40,562
  SONATA               17,836         13,381       107,085        73,862
  ELANTRA              18,215         13,616        75,779        53,520
  TIBURON                   0            151             0         8,497
  SANTA FE              7,047          6,793        51,423        40,266
  AZERA                   218            306         1,799         2,257
  TUCSON                3,698          1,106        23,387         8,658
  ENTOURAGE                 0             32             0         3,375
  VERACRUZ                823            519         4,177         7,289
  GENESIS               2,309          2,015        15,200        11,953
  TOTAL                54,106         45,553       309,888       250,239