Earnhardt Ganassi Racing - MCMURRAY TO PILOT THE NO.1 AXE
TWIST CHEVROLET AT POCONO
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FOR IMMEDIATE RELEASE
Contact: Jarrod England at Earnhardt Chip Ganassi Racing with
Felix Sabates
Media Relations, 704-662-9642
McMurray To Pilot the No.1 AXE Twist Chevrolet at POcono
Groundbreaking "Temperature Sensitive" Color-Changing Technology to be
Unveiled on Car
CONCORD, N.C. (July 30, 2010) - Earnhardt Ganassi Racing with Felix
Sabates, and
AXE, a leader in men's grooming, announced today that its newest
fragrance, Twist, will serve as the primary sponsor on the No. 1
Chevrolet, driven by 2010 Daytona 500 and Brickyard 400 Winner, Jamie
McMurray in the Aug. 1 NASCAR Sprint Cup Series (NSCS) event at Pocono
International Raceway.
Fans should be sure to look for the bold, yet primarily black No.1
Chevrolet with neon green and neon yellow accents, much like the
packaging of AXE Twist. However, the real excitement surrounding the
paint scheme is a new technology on the hood of the car, which allows
the hood to change colors, due to increasing temperatures, simulating
how the AXE Twist fragrance changes over time.
Notes of Interest:
"Changing" Technology Applied to Paint Scheme: For the first time in
the history of NASCAR, a car in competition on the race track will have
a color changing paint scheme, due to increasing temperature of the
sheetmetal. The No.1 AXE Twist Chevrolet will feature a color-changing
hood when it takes the green flag on Sunday, Aug. 1 at Pocono Raceway.
The paint scheme is representative of the AXE Twist fragrance itself,
which changes scents throughout the day. The vinyl used on the hood
uses liquid crystals that can be accurately set to show color at
specific temperatures and was specifically engineered to meet the exact
temperature range needed to show changing colors on the hood of a NSCS
car.
Earnhardt Ganassi Racing and Unilever hope this color-changing hood will
keep the thousands of race fans at Pocono and millions watching from the
comfort of their homes locked in on McMurray's No.1 Chevrolet.
New! AXE Twist: AXE Twist was developed by world-renowned fragrance
experts. Twist starts with fresh hints of citrus and lime, and then over
time adds more depth with earthy notes of cedar and sandalwood. AXE
Twist is available in a Deodorant Bodyspray, Deodorant Stick,
Antiperspirant Stick and Shower Gel. Race fans can purchase AXE Twist
at most food, drug, club and mass retail outlets.
McMurray at Pocono: Jamie McMurray will be making his 16th career NSCS
start at Pocono this weekend when he takes the green flag in his No. 1
AXE Twist Chevrolet. McMurray's best NSCS start came during the
second-race in 2005 when he started on the Pole and finished 11th.
McMurray has three top-10 and five top-15 finishes in the NSCS at the
track located in the Pocono Mountains of Pennsylvania.
McMurray History: The Joplin, MO native, 2010 Daytona 500 and Brickyard
400 Winner, has won five NSCS races since he entered the series near the
end of 2002. In his seven years and 278 races at NASCAR's highest level
he has 36 career top-five finishes, 87 top-10 results, and six pole
awards. McMurray shocked the racing world in 2002 when he won his first
NSCS race while racing for Chip Ganassi in only his second NSCS start
and set a modern-era NASCAR record by becoming the quickest driver to
win a cup race. The 2003 Rookie of the Year has finished in the top-20
in points in five of his seven seasons on the Cup circuit with a best
finish of 11th in 2004.
Quoteboard:
Mike Dwyer, AXE Marketing Director: - "The AXE brand has had a lot of
success in finding new and innovative ways to interact and entertain
guys both online and offline. Partnering with Earnhardt Ganassi to debut
the No. 1 AXE Twist Chevrolet and its color-changing technology holds
true to this tradition, providing fans with a surprising and unexpected
element at the track."
Steve Lauletta, Earnhardt Ganassi Racing, President: "Partnering with
Unilever and more specifically with their AXE brand is something that we
are extremely proud of. We also like the fact that AXE Twist is a hot
brand with young adults and introducing a brand like this into the sport
continues to help expose NASCAR to a younger demographic. In addition,
we have always prided ourselves on developing long-term, mutually
beneficial relationships with big relevant brands and Unilever and AXE
are certainly that. We have had a great relationship with Unilever for
several years now and look forward to it continuing."
Jamie McMurray., Driver: "We're excited to be able to represent such a
popular brand in AXE this weekend at Pocono. Having AXE join the
Earnhardt Ganassi Racing family is proof positive that we are pushing
the limit to attract quality partners like AXE Twist and to make cool
connections to the brand, like the color-changing technology on the
hood. We expect, as always, to arrive to Pocono with the best equipment
and to compete at the highest level possible. My teammate, Juan Pablo,
started 10th and finished second there in this race last season. So, we
certainly expect to have a good weekend with the No.1 AXE Twist
Chevrolet."
About AXE: AXE is an iconic personal care brand around the world that
helps guys look, smell and feel their best. The Unilever-manufactured
brand is available in a line of deodorant bodysprays, deodorant and
antiperspirant sticks, shower gels and hair care products. AXE is the
No. 1 men's grooming brand in the U.S., excluding shaving hardware,
which AXE does not offer, and achieved this status only seven years
after launch. The brand's mission is to help guys get the girl with
grooming products that reflect individual personality and lifestyle. For
more information visit www.theaxeeffect.com.
For more information log onto www.earnhardtganassi.com
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