BMW Australia Confirms the Arrival of Speed Limit Information System

MULGRAVE, AUSTRALIA – July 29, 2010: BMW today confirmed it will introduce its revolutionary new driver assistance system, Speed Limit information, in Australia this year.

This market leading innovation keeps the driver informed of the maximum permissible speed at all times, via a camera fitted near the interior mirror which permanently monitors the signs by the roadside, as well as variable speed limit signs, and compares this with the data saved in the BMW navigation system.

Even when the speed limit is temporarily changed, for example in the case of road works or school hours, priority is given to the road-sign data recorded by the camera.

The allowable speed is presented to the driver in the instrument cluster, or in the Head-Up Display in the car’s windscreen, significantly reducing the risk of breaking the speed limit by mistake.

BMW Australia Managing Director, Stavros Yallouridis said BMW has a proud history in pioneering new driver assistance systems.

“This technology is a first for the Australian market, and typifies the approach BMW takes in respect to development of cutting-edge technology solutions,” said Mr Yallouridis.

“The ultimate driving machine must offer unrivalled performance capabilities, as well as the most advanced safety systems available in the world today” he said.

The Speed Limit information system, which operates in conjunction with BMW’s Navigation System Professional, will debut on the BMW 760Li, 750Li and 750i later this year as a standard fitment item.

Customers will also be able to specify the system across the remainder of the 7 Series range, as well as 5 Series Gran Turismo, 5 Series Sedan and 5 Series Touring for $700