Falken Tire Porsche Qualifies 2nd and Finishes 8th at Lime Rock Park ALMS Race

FOR IMMEDIATE RELEASE

   Falken Tire Porsche Qualifies 2nd and Finishes 8th
   at Lime Rock Park ALMS Race

07/26/2010

     FONTANA, CA - Round 5 of the American Le Mans Series presented by
     Tequila Patron at Lime Rock Park saw Team Falken qualify second on Friday,
     July 23, by Falken team driver Wolf Henzler during heavy rain, which was
     the third time this year the Porsche 911 GT3 RSR has been in such a strong
     starting position.  The car was set up for rain which intermittently
     plagued the track and all teams as they searched for the proper tire and
     chassis combination.

     Running on specially constructed Falken AZENIS RT slicks throughout the
     race, the Porsche started well, but second team driver Bryan Sellers slid
     off-track and brushed the tire barrier, suffering minor damage to the car
     which ended up finishing 8th in the competitive GT class.

     "We shrugged off our wounds and kept going," declared Rod Everett, Falken
     team manager.  "This is still an encouraging sign for us, what with
     qualifying so well, and being as competitive as we were despite the wet.
     Both Wolf and Bryan have good experience driving in the rain; perhaps a
     change in tire compound might have been in order.  Still, coming from the
     near meltdown of the rear of the car due to our fire at Miller Motorsports
     Park just two weeks ago, I'm pleased with our collective efforts."

     "From here on out, we have to have everything dialed in correctly," stated
     Mark Richter, Senior Manager, Dealer Marketing.  "We have three races in
     the next five weeks, and this will require quick, coordinated responses
     from all of our team members and drivers, as we move from track to track."

     Everett agreed.  "With four races to go - Mid-Ohio, Road America, Mosport
     and finally, Petit Le Mans - our focus is intense, and we want to earn
     podiums, points and increased performance out of our equipment and our
     team."

     "Team Falken made its ALMS debut in 2008 at Lime Rock through its
     association with the Ford GTR team, and we've made tremendous strides
     since then," said Andrew Hoit, Falken Director of Marketing.  "We know
     this is the series to be in because of the strength of the field, the fact
     we compete against other tire manufacturers, and the tremendous marketing
     opportunities afforded Falken Tire.  These are important factors that
     determined we would compete the full season in 2010, and we continue to be
     gratified by that decision.  The learning curve is steep, but we are
     focused on going flat out with our efforts, particularly now that the
     season is compacting.  I'm confident we'll keep moving forward in the
     field."

     Round 6 is set for August 5-7 at Mid-Ohio Sports Car Course in Lexington,
     OH.

     To learn more about the Falken Tire American Le Mans Team visit
     [1]www.wegetyougoing.com

     Mobile Phone: [2]m.falkentire.com
     Links:
       1. http://www.wegetyougoing.com?utm_source=Falken+Tire+News+for+Media&utm_campaign=6e7b6bc40d-2010_ALMS_Post_Lime_Rock_MEDIA_7_26_2010&utm_medium=email
       2. http://m.falkentire.com?utm_source=Falken+Tire+News+for+Media&utm_campaign=6e7b6bc40d-2010_ALMS_Post_Lime_Rock_MEDIA_7_26_2010&utm_medium=email

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