Picanto is Britain's Most Reliable New Car Says Which?

WEYBRIDGE, UNITED KINGDOM – July 23, 2010: The Kia Picanto has been judged Britain’s most reliable new car according to Which? magazine.

Which? Car has just published its annual reliability survey – the result of reports from Which? members - and Kia’s oldest car, introduced in 2004, topped the list for reliability amongst cars up to three years old and was one of the Top Five in the four to eight years old category as well.

Achieving a reliability score of 98.1 per cent, the Kia Picanto beat off established rivals from Japanese and European brands to take this real-life reliability accolade.

Peter Vicary-Smith, Chief Executive, Which?, said; “You don’t expect a new car to go wrong – but our rigorous research shows there’s a big difference between the best and worst. Some small cars, particularly Korean and Japanese superminis, run like clockwork. Whereas some bigger cars, which you might expect to be more robust, aren’t all they’re cracked up to be.”

Michael Cole, Managing Director of Kia Motors (UK Ltd., commented: “We at Kia know that Picanto is a great car and this feedback shows how dependable it is. That is why since the start of this year all of our vehicles also come with a manufacturer-backed seven year warranty, the best in the business.

“The Picanto has been our best-seller since it was introduced and for it to receive this praise at this stage of its life is confirmation of our efforts to deliver high quality products to our customers at a fair price – something we shall continue to do in the future,” he added.

The Picanto range starts at £7,290 on the road for the 1.0 “1” version rising to £9.295 for the Picanto 2 Auto model. Currently Kia has two attractive Domino special edition models in dealer showroom featuring exclusive colour schemes and equipment lists with excellent value prices starting from £7,795. More information on these and all the Picanto range can be found at www.kia.co.uk