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MobileTrac Taps AutoCheck’s® Former Marketing Exec Edie Hirtenstein to Drive Data Services for instaVIN™

SAN DIEGO--MobileTrac, LLC., provider of instaVIN™ (instaVIN.com) vehicle history services and pioneer of the first SMS mobile accident history reporting service, has employed the services of Edie Hirtenstein as Director of Data Development. Ms. Hirtenstein was most recently the Senior Product Manager for the AutoCheck® brand, Experian Automotive Group’s vehicle history reporting service. Ms. Hirtenstein led the data and feature development initiatives for AutoCheck and is one of the named inventors of the “AutoCheck Score�?? feature, which has helped drive AutoCheck existing dealer client usage and attract major new customers. Ms. Hirtenstein also worked on a number of other important product and data enhancement initiatives during her more than seven-year tenure at AutoCheck.

“We are thrilled to have Edie on our team.”

“Edie’s understanding of what drives dealers’ data requirements for buying and selling used vehicles at auction and on the lot will be instrumental in helping instaVIN create the most competitive vehicle data service available in the marketplace,�?? said Jim Irish, CEO of MobileTrac. “We are thrilled to have Edie on our team.�??

About MobileTrac, LLC.

MobileTrac, LLC. specializes in data services, tools and utilities for automotive dealers and consumers involved in the purchase of used automobiles. MobileTrac’s products and services set new standards in the Vehicle History Report industry with patent pending mobile and online technology. MobileTrac’s flagship product, instaVIN™, is the only real-time vehicle history service that provides critical data on location via SMS text messaging to your mobile phone or online. instaVIN™ provides the most comprehensive, up-to-date data to consumers, auto dealers and brokers, all at a fraction of the cost of competitive reports such as CARFAX® and AutoCheck®. instaVIN™ sets a new standard in Vehicle History and Accident History Reports in affordability and accessibility at auction or in the field. To learn more go to mobiletrac.com or call 888-98-INSTA.