Cadillac Selects Fallon as New Creative Agency

DETROIT, July 2 -- Cadillac has selected Fallon as its new creative agency of record. The Cadillac account has been handled by Bartle Bogle Hegarty (BBH) since January.

"Cadillac products today compete head-to-head with the best in the world. Fallon's deep, 17 year experience with other luxury automotive brands like Porsche and BMW makes them a perfect fit for our flagship brand," said Joel Ewanick, vice president, U.S. Marketing.

"We look forward to working with Fallon to illuminate Cadillac as the new 'Standard of the World,'" said Don Butler, vice president, Cadillac Marketing.

About Cadillac

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at media.cadillac.com.