Nissan Juke Orders Hit 15,000 in Europe

ROLLE, SWITZERLAND – July 2, 2010: Following the Nissan Juke price announcement across Europe at the beginning of June, Nissan has registered just over 15,000 orders. Customer deliveries will begin across Europe in October.

"We have been feeling very optimistic about the potential for success that Juke offers Nissan in Europe, but we to receive in excess of 15,000 orders in just four weeks is far beyond our expectations. This demand for Juke underlines our initial intention - to meet the needs of customers who are totally uninspired by the traditional offerings currently available in the European small car segment," said Vincent Wijnen, Nissan's European Vice President for Marketing.

Vincent added: "The car looks like nothing else on the road - a real head-turner - and we can't wait to start delivering them to customers and to finally see them on the road!"

The Juke, Nissan's new addition to its Crossover range, combines SUV toughness and sporty style. Its design is bold and striking on order to inject some masculinity and dynamism into the small car market, something that Nissan's research shows that small car buyers believe is lacking at the moment. Indeed, Nissan anticipates 80 per cent of Juke buyers will be buying a Nissan for the first time, a target it achieved and continues to maintain with Qashqai.

From a design standpoint, the lower portion of Juke is pure SUV. It combines chunky wheels, wide tyres, extended ground clearance and a robust stance with a top portion that is unadulterated sports car, with a high waistline, slim visor-like side glass graphics and a coupé-style falling roofline. The coupé effect is further underlined by the rear doors which have their handles hidden in the frame of the door.

Inside, the sports car theme continues with a cockpit oriented cabin dominated by a centre console design inspired by a motorcycle fuel tank. Finished in a distinctive high gloss colour - metallic red or grey - the ‘bike' console adds a sense of fun to the car. Practicality is assured by the rear-opening hatch, versatile luggage area with flat folding rear seats and hidden storage opportunities.

The ALL MODE 4x4-i, is a new development of Nissan's respected electronic all-wheel drive system and now features rear wheel torque-vectoring technology to enhance agility and reduce understeer when cornering, delivering agile, fun-to-drive handling.

Three different engines will be available when sales start later in the year: one diesel and two 1.6-litre petrol units, all fully Euro 5 compliant. At the top of the range is a new turbocharged petrol engine (MR16DDT) with direct injection (DIG-T). The engine is one of the most powerful in its class, developing 190PS and 240 Nm.

The second petrol engine develops 86kW (117 PS), while the the 81kW (110PS) 1.5-litre dCi common rail diesel offers excellent driveability - thanks to its heady 240 Nm of torque.

Life on board is made more interactive thanks to the fitment of Nissan Connect, its combined touch-screen satellite navigation and audio system, as well as a new innovation, the Nissan Dynamic Control System, which gives the driver the change to optimise the car's dynamic functions to suit their needs via an intuitive multi-function interface.