Hyundai Motor America Reports June Sales

• Hyundai shatters all-time sales records for the month of June and the first half of the year

• Hyundai sets a new all-time monthly market share record

FOUNTAIN VALLEY, CA - July 1, 2010: Hyundai Motor America today announced sales of 51,205 vehicles in June, a 35 percent increase compared with the same period a year ago. This represents an all-time sales record for both the month of June and the entire first half of the year for Hyundai. The all-new Sonata, selling as fast as the company's plant in Montgomery, Alabama plant can produce them, saw sales soar 49 percent while the all-new Tucson continued its torrid pace with sales up 207 percent over last June.

This marks the 18th consecutive month of year-over-year retail market share gains for Hyundai, while also setting an all-time total market share record. Year to date, Hyundai sales are up 25 percent compared with 2009 and are on target to eclipse 500,000 units of annual volume for the first time ever.

"June was a very tumultuous month for the industry with declining consumer confidence, housing market instability, and unexpected financial market volatility. In the face of this adversity, we were encouraged that Hyundai continued to outperform the market and seize additional market share gains," said Dave Zuchowski, Hyundai Motor America's vice president of national sales. "The strength of our new product has driven a 45 percent pure retail sales increase while simultaneously allowing us to reduce incentive spending by about the same amount. This is having a positive impact on residual values and bodes well for what is going to be a challenging second half of the year."

Hyundai Motor America President and CEO John Krafcik is confident the company is on track for its best year ever despite a still-sluggish economy. "We think the industry is on track for about 11.3 million units in 2010, roughly half a million short of earlier analyst projections," Krafcik said. "That represents less than a million units of growth from 2009, with higher industry fleet sales accounting for the majority of that increase. We've been able to run counter to that trend at Hyundai. While our total sales are up 25 percent calendar year-to-date, our fleet sales are down 21 percent. Our growth in 2010 is a testament to the power of great products like Sonata, Tucson and Genesis to resonant with retail customers and overcome tough economic conditions."

On a year-over-year basis, Elantra, Sonata and Tucson sales increased 119, 49 and 207 percent, respectively. Genesis sales set another all-time sales record and were up 40 percent, marking the 12th consecutive month of year-over-year sales gain. For the third straight month, Sonata is the third-best selling mid-size car in the country in retail sales, well ahead of strong rivals such as Nissan Altima, Chevy Malibu and Ford Fusion.

                     June/     June/
  CARLINE             2010      2009  CY/2010  CY/2009
  -------           ------    ------  -------  -------
  ACCENT             4,615     8,139   27,078   32,928
  SONATA            17,771    11,950   89,249   60,481
  ELANTRA           14.245     6,493   57,564   39,904
  TIBURON                0       443        0    8,346
  SANTA FE           7,586     7,148   44,376   33,473
  AZERA                428       313    1,581    1,951
  TUCSON             3,382     1,100   19,689    7,552
  ENTOURAGE              0        43        0    3,343
  VERACRUZ             609       476    3,354    6,770
  GENESIS            2,569     1,838   12,891    9,938
  TOTAL             51,205    37,943  255,782  204,686