Ford Delivers Strong, Balanced Sales In First Half 2010; New Super Duty, Mustang Pace June Sales Growth
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Ford, Lincoln and Mercury first half sales totaled 954,745, up 28
percent versus year ago; June sales totaled 170,900, up 15 percent
New 2011 F-Series Super Duty and Mustang models are off to a fast start.
Super Duty sales were up 58 percent in June versus year ago; Mustang retail sales increased 37 percent
First Fiestas delivered to U.S. customers
Ford's retail market share continues to grow for the 20th time in 21 months
as buyers turn to Ford's fresh lineup of high-quality, fuel-efficient vehicles;
Ford brand now has the highest initial quality among all non-luxury brands,
according to J.D. Power and Associates' 2010 Initial Quality Study
DEARBORN, MI - July 1, 2010: Ford's newest models helped the company conclude a strong first half as Ford, Lincoln and Mercury dealers delivered 170,900 new vehicles in June - a 15 percent increase versus a year ago. Year-to-date sales totaled 954,745, up 28 percent with growth across Ford's full family of cars (up 27 percent), utilities (up 24 percent) and trucks (up 32 percent).
Sales for the 2011 F-Series Super Duty were 58 percent higher than a year ago, capturing more than 50 percent of the heavy duty pickup segment - believed to be the first time since year 2000 that Super Duty has achieved a 50 percent share.
Retail sales for the Mustang were 37 percent higher than a year ago. Since the arrival of the 2011 model, featuring new V-6 and V-8 engines that deliver more horsepower and improved fuel economy, Mustang's share has climbed to a level not seen in 13 months.
Another new product, the Ford Fiesta, is on its way to U.S. dealers and their customers. Highly-acclaimed in Europe and Asia, the Fiesta is the first car developed by ONE Ford's global product development system.
"New products continue to drive Ford's success," said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. "Ford and its dealers continue to offer customers the strongest value proposition - leading fuel economy, quality and resale value on a wide range of vehicles. That's why our business is growing."
In June, Ford retail sales were up 15 percent versus a year ago, and Ford gained retail market share for the 20th time in the last 21 months. Fleet sales also were up 15 percent, primarily reflecting higher sales of Ford's hard-working trucks to commercial customers.
Strength Across the Lineup
Once again, sales were higher throughout Ford's lineup in June -
continuing a trend that began in December. Trucks paced the year-to-year
results with a sales increase of 25 percent, while cars were up 16 percent
and utilities increased three percent. Year-to-date, car sales were up 27
percent, utilities grew 24 percent, and trucks were up 32 percent.
Other sales highlights include:
Demand for the Ford Fusion, Motor Trend's Car of the Year, remains
strong as sales of 18,412 nearly matched last June's record. Ford
Taurus sales totaled 6,607 in June, up 191 percent and Ford Focus
sales were up 20 percent.
With sales of 46,502, Ford's F-Series posted a 29 percent sales
increase in June. Year-to-date, F-Series sales totaled 240,345, up 34
percent. F-Series is the only vehicle sold in the U.S. to surpass
200,000 sales in the first half of 2010.
Utility vehicles also posted higher sales. Ford Edge was up six
percent, Escape was up one percent, and Mariner was up 35 percent.
Ford Escape is America's best-selling utility vehicle. Sales for the
Ford Explorer (up 28 percent), Mercury Mountaineer (up 31 percent) and
Lincoln Navigator (up 14 percent) also were higher than a year ago.
Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
FORD MOTOR COMPANY JUNE 2010 U.S. SALES
---------------------------------------
June % Year-To-Date %
---- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
Sales By Brand
Ford 155,332 133,684 16.2 860,053 660,348 30.2
Lincoln 6,318 7,137 -11.5 43,762 40,710 7.5
Mercury 9,250 7,332 26.2 50,930 44,694 14.0
----- ----- ------ ------
Total Ford, Lincoln
and Mercury 170,900 148,153 15.4 954,745 745,752 28.0
Volvo 4,995 7,042 -29.1 28,206 29,746 -5.2
----- ----- ------ ------
Total Ford Motor
Company 175,895 155,195 13.3 982,951 775,498 26.8
Ford, Lincoln and Mercury Sales By Type
Cars 62,519 54,040 15.7 354,882 280,052 26.7
Utilities 43,856 42,532 3.1 261,541 210,359 24.3
Trucks 64,525 51,581 25.1 338,322 255,341 32.5
------ ------ ------- -------
Total Vehicles 170,900 148,153 15.4 954,745 745,752 28.0
FORD BRAND JUNE 2010 U.S. SALES
-------------------------------
June % Year-To-Date %
---- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
Fiesta 1,028 0 NA 1,028 0 NA
Focus 15,148 12,573 20.5 89,783 69,354 29.5
Fusion 18,412 18,561 -0.8 111,175 85,146 30.6
Taurus 6,607 2,268 191.3 36,367 17,381 109.2
Mustang 8,974 7,632 17.6 40,035 33,788 18.5
Crown Victoria 3,026 3,580 -15.5 18,439 18,183 1.4
----- ----- ------ ------
Ford Cars 53,195 44,614 19.2 296,827 223,852 32.6
Escape 15,540 15,385 1.0 98,980 76,402 29.6
Edge 8,173 7,729 5.7 56,027 41,260 35.8
Flex 3,350 4,784 -30.0 19,803 20,061 -1.3
Taurus X 0 513 -100.0 12 5,284 -99.8
Explorer 6,700 5,219 28.4 31,864 24,334 30.9
Expedition 3,849 3,862 -0.3 18,218 13,956 30.5
----- ----- ------ ------
Ford Utilities 37,612 37,492 0.3 224,904 181,297 24.1
F-Series 46,502 35,915 29.5 240,345 179,632 33.8
Ranger 5,490 5,310 3.4 29,655 26,423 12.2
Econoline/Club
Wagon 10,192 10,031 1.6 55,708 46,888 18.8
Transit Connect 2,136 0 NA 11,015 0 NA
Low Cab Forward 0 23 -100.0 72 144 -50.0
Heavy Trucks 205 299 -31.4 1,527 2,112 -27.7
--- --- ----- -----
Ford Trucks 64,525 51,578 25.1 338,322 255,199 32.6
------ ------ ------- -------
Ford Brand 155,332 133,684 16.2 860,053 660,348 30.2
LINCOLN BRAND JUNE 2010 U.S. SALES
----------------------------------
June % Year-To-Date %
---- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
MKZ 1,800 2,114 -14.9 11,214 11,808 -5.0
MKS 1,029 1,365 -24.6 7,649 8,461 -9.6
Town Car 1,010 1,416 -28.7 6,491 6,105 6.3
MKX 1,306 1,668 -21.7 10,289 11,100 -7.3
MKT 520 0 NA 3,960 0 NA
Navigator 653 571 14.4 4,159 3,094 34.4
Mark LT 0 3 -100.0 0 142 -100.0
--- --- --- ---
Lincoln Brand 6,318 7,137 -11.5 43,762 40,710 7.5
MERCURY BRAND JUNE 2010 U.S. SALES
----------------------------------
June % Year-To-Date %
---- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
Milan 2,726 2,390 14.1 16,962 12,889 31.6
Grand Marquis 2,759 1,639 68.3 15,702 11,572 35.7
Sable 0 502 -100.0 37 5,365 -99.3
Mariner 3,201 2,371 35.0 15,198 12,215 24.4
Mountaineer 564 430 31.2 3,031 2,653 14.2
--- --- ----- -----
Mercury Brand 9,250 7,332 26.2 50,930 44,694 14.0
VOLVO BRAND JUNE 2010 U.S. SALES
--------------------------------
June % Year-To-Date %
---- ------------
2010 2009 Change 2010 2009 Change
---- ---- ------ ---- ---- ------
S40 513 544 -5.7 3,558 3,548 0.3
V50 121 138 -12.3 1,183 773 53.0
S60 0 1,171 -100.0 25 3,555 -99.3
S80 816 1,098 -25.7 4,190 4,789 -12.5
V70 137 142 -3.5 703 913 -23.0
XC60 1,126 1,032 9.1 5,334 3,527 51.2
XC70 531 682 -22.1 3,420 2,814 21.5
XC90 926 1,038 -10.8 4,604 4,763 -3.3
C70 511 806 -36.6 2,885 3,060 -5.7
C30 314 391 -19.7 2,304 2,004 15.0
--- --- ----- -----
Volvo Brand 4,995 7,042 -29.1 28,206 29,746 -5.2