"Monster" Tajima Still King of the Mountain

FOR IMMEDIATE RELEASE

“MONSTER�?? TAJIMA STILL KING OF THE MOUNTAIN, TAKES
PIKES PEAK CHAMPIONSHIP FOR FIFTH STRAIGHT TIME

June 29th, 2010

     _COLORADO SPRINGS, CO (June 29, 2010)_ – For the fifth consecutive time,
     Nobuhiro “Monster�?? Tajima combined experience, skill and Falken to claim
     overall victory in the 88th running of the Pikes Peak International Hill
     Climb.  Although he did not set a new record with his latest win, achieved
     one day before his 60th birthday, Tajima continues to hold the current
     overall record for reaching the peak, beating hill climb veterans Paul
     Dallenbach and Rhys Millen in the Unlimited Class.  He drove his new car,
     the 910-hp Monster Sport SX4 Hill Climb Special on Falken Wild Peak A/T
     tires, the powerful new line of all-terrain, all-season tires Falken
     launched this past April, and finished with the time of 10:11.49, a few
     seconds faster than his winning time last year.

     Though Tajima set a record of his own by winning for the fifth consecutive
     time, he expressed disappointment at not beating his own record of
     10:01.41 set in 2007.  “It was a very good run,�?? said Tajima.  “The car
     and everything worked well.�??

     Following exhaustive tests in a Japanese wind tunnel facility, Monster’s
     2010 race car underwent extensive aerodynamic changes to better adapt to
     the modified road surface on the race to the clouds, which assumed a
     smoother tarmac and less gravel than last year.  Thinning air ascending
     the mountain robs most motors of their power by 30 or more percent, but
     the increase in horsepower over last year’s race car helped push the
     driver forward.

     With Wild Peak, Falken brought its extensive technological advantage to
     the established light truck/SUV tire market,�?? said Andrew Hoit, Falken
     Director of Marketing.  “And regardless of the track conditions, we were
     confident that ‘Monster’s’ talent and determination and our Wild Peak
     tires would be enough to take on both the mountain and tough competition
     and come away victorious,�?? added Hoit.  “We are delighted to celebrate
     with ‘Monster’ and add his victory to our growing list of trophies from
     Falken’s extensive North American motorsports efforts.�??

     Proving that Pikes Peak continues in popularity, thousands of fans
     gathered in downtown Colorado Springs on Friday night prior to qualifying
     for Fan Fest and Monster, who has been competing at this international
     event since 1989 and first won overall in 1995, was present to take photos
     and sign autographs for fans.

     Log onto [1]www.wegetyougoing.com soon for event photos, wallpapers and
     “on-car�?? hill climb videos.
     Links:
       1. http://www.wegetyougoing.com?utm_source=Falken+Tire+News+for+Media&utm_campaign=20360acb56-2010_Pikes_Peak_Post6_29_2010_Media&utm_medium=email

     Press release images courtesy of Yujiro Otsuki / Monster-Sport

     Falken Tire Corporation, based in Fontana, California, was introduced to
     the North American market in 1985.  Falken focuses on UHP (Ultra High
     Performance) products and primarily utilizes Pikes Peak, pro drifting and
     American LeMans race programs to further develop, improve and market
     passenger vehicle products for worldwide distribution.  For more
     information, visit Falken Tire’s updated website at [2]www.falkentire.com
     and its new enthusiast website at [3]www.wegetyougoing.com
     Links:
       2. http://www.falkentire.com?utm_source=Falken+Tire+News+for+Media&utm_campaign=20360acb56-2010_Pikes_Peak_Post6_29_2010_Media&utm_medium=email
       3. http://www.wegetyougoing.com?utm_source=Falken+Tire+News+for+Media&utm_campaign=20360acb56-2010_Pikes_Peak_Post6_29_2010_Media&utm_medium=email

     The Pikes Peak International Hill Climb is the second oldest motor sports
     race in America (second only to the Indianapolis 500) and a long-standing
     tradition in Colorado Springs.  The race is run on a 12.42-mile course
     with 156 hairpin turns that begins at 9,390 feet and finishes at the
     14,110-foot summit of “America's Mountain.�??

     As the drivers climb toward the summit, the thin air has been known to
     slow reflexes and diminish muscle strength. The thin air also robs engines
     of 40% of their power at the summit. Competitors and vehicles must be in
     top shape simply to finish.  This year, the race features a variety of
     automotive, semi-truck, exhibition, open wheel, super stock car, pro truck
     and motorcycle classes with a field of nearly 200 competitors.


   All images, graphics, text, design elements and all other content
   represented on this press release are copyrighted and are the sole property
   of Falken Tire Corporation.


   Sent to submit@theautochannel.com. [4]Unsubscribe | [5]Update Profile | [6]Forward to a
   Friend
     Links:
       4. http://falkentire.us1.list-manage.com/unsubscribe?u=5ed11dd6428986b84497eb01d&id=dc4954e646&e=eb2fbd19ab&c=20360acb56
       5. http://falkentire.us1.list-manage.com/profile?u=5ed11dd6428986b84497eb01d&id=dc4954e646&e=eb2fbd19ab
       6. http://us1.forward-to-friend.com/forward?u=5ed11dd6428986b84497eb01d&id=20360acb56&e=eb2fbd19ab