Telstra Selects NewBay to Provide Mobile Social Networking Service - Delivering Access to Facebook, Twitter and MySpace

DUBLIN--NewBay, the leader in digital lifestyle services, today announced that Telstra has selected the company to deploy its new mobile social networking service, Tribe. Powered by NewBay LifeCache Social Networking Gateway (SNG), Tribe provides anytime access to Australia’s most popular online communities: Facebook, Twitter and MySpace. Telstra is providing its customers with unmetered access to the service meaning most Tribe features are available at no cost.

“An increasing number of Australians are accessing social networking sites on their mobiles. To help more Aussies get in on the act, Telstra is providing millions of its Next Gâ„¢ network customers with access to a NewBay LifeCache-powered service called Tribe”

“An increasing number of Australians are accessing social networking sites on their mobiles. To help more Aussies get in on the act, Telstra is providing millions of its Next G™ network customers with access to a NewBay LifeCache-powered service called Tribe,�?? said Ross Fielding, Executive Director, Telstra Mobility Products. “Tribe allows customers to manage their social profile from a single, easy-to-use portal that can be accessed from a range of Next G™ mobiles – not just smartphones. Customers can access comments, view pictures, post updates and upload photos via a neat and secure mobile portal. They can even update their status to multiple sites simultaneously.�??

LifeCache SNG provides a single interface and integration point for the operator to quickly and easily connect to the various social networks on the Tribe deck. LifeCache SNG manages the technical and business relationship with each online community. NewBay also provided the user interface and integration with the operator’s infrastructure.

“As each country has its distinct social networking habits it is essential that operators choose flexible technology that can be localised to meet the particular needs of their own market,�?? said Nagappan Arunachalam, CMO, NewBay. “NewBay provides out of the box and individual Social Networking services for many operators and handset manufacturers worldwide. With 80 million registered users on LifeCache we know what users want and we continually provide the best user experience.�??

Social Networks interested in finding out more about NewBay LifeCache Social Networking Gateway and mobilization via NewBay LifeCache SONA API should email developer@newbay.com.

About NewBay Software

NewBay Software is the leader in digital lifestyle services for operators, enabling subscribers to create, store, manage, view and share user content. NewBay LifeCache product suite empowers operators to deliver an integrated set of converged rich-media services across any Internet connected device such as mobile, PC and TV. NewBay's products include social networking, photo and video albums, digital vault, handset and desktop clients, smart address book and messaging services. NewBay LifeCache products are built on NewBay's Astra user content platform to uniquely provide telco-grade, scalable solutions.

NewBay enables operators to increase ARPU, drive messaging and data traffic, strengthen customer loyalty and build communities and social networks based on user generated content. NewBay is delivering profitable, highly successful commercial services for operators. Customers include T-Mobile, Telefónica O2, Orange, U.S. Cellular, AT&T, Telstra, Alltel Wireless, and LG Electronics. NewBay LifeCache is processing millions of messages daily and stores billions of media for live operator services.

NewBay is based in Dublin, Ireland; Bellevue, Palo Alto and Raleigh, USA; London, UK and Dusseldorf, Germany. NewBay was founded in 2002 and is privately held. Investors include Balderton Capital and Fidelity Growth Partners.

About Telstra

Telstra is Australia's leading telecommunications and information services company, with one of the best known brands in the country. Telstra offers a full range of services and competes in all telecommunications markets throughout Australia, providing more than 8.8 million Australian fixed line and 10.4 million mobile services, including more than 7.3 million 3G services.