SEMA Webinar July 1st: Produce the Perfect Product Launch

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Issue Number 70
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"Produce the Perfect Product Launch"
Sponsored by SEMA Education
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Join me as the guest speaker for the SEMA Webinar,
"Produce the Perfect Product Launch,"
on Thursday, July 1.
In a crowded marketplace,
you can't afford to miss a beat with a new product launch. After major investments
in development, engineering and manufacturing,
the initial marketing strategy is often overlooked, underfunded or poorly
executed, and the product never reaches its sales goals.
Whether
you are contemplating a product launch or are already deep in the
process, this webinar will help you focus on what is most important,
beginning with the six P's: Planning, Product, Pricing, Placement,
Promotion and Participation.
I'll cover top techniques that will include:

*
Timeline recommendations
*
Identifying the most effective marketing tools to leverage your
brand or your product's unique selling proposition
*
How to get buy-in from all stakeholders
*
Incorporating methods to engage customers for improved out-of-the
gate sales performance and metrics
Date: July 1, 2010
Time: 10:00 am - 11:00 am PST
Register Here [http://r20.rs6.net/tn.jsp?et=1103503804195&s=5446&e=001-bKg2GnwECrtvEfvkYSyR67oshcHn6NqjmKZHOdXvqMfALBnqN31bBRVf6Nfqsk4J7QJqYF-GP_w4q4BhEezAg==]
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Marketing Sucks! (and Sales too!)
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By: Fred Janssen, Tom Marx and Tom Herndon
TimMarketing Sucks [http://r20.rs6.net/tn.jsp?et=1103503804195&s=5446&e=001-bKg2GnwECp8YmS0ARvX-tkVMBXOMN0IdlXI7bxV6UFZFe1nw0r7uBrgUmFUz1ngrluJZU4lnJGzRl8SBXAVG9O-ZwYmBX0pQfKn9b16654dtxqAdKqs61cd1WlHgW-l7i1DmzEWk-6OGaZwHwA4SPr240_PNGsD3m9KUDiBhm5UkS5d2vXiuvr2GyBEJf9wAgtfBHzTCuVCSijaQOxu7dENKWzeehXy2Sjfbt5598silPBM0Z3lX5nAjfLqqBkd]e
and time again, great ideas become less effective, the marketing department's efficiency
is diminished, there is constant finger-pointing between sales and marketing, and
presidents, CEOs, and others worry over revenue goals that continue to go unmet.
 Marketing Sucks! (and Sales, Too!) captures the frustration felt by many parts 
of the organization when marketing and sales are not aligned, and introduces a better
way.


Purchase now at AMAZON.com [http://r20.rs6.net/tn.jsp?et=1103503804195&s=5446&e=001-bKg2GnwECp8YmS0ARvX-tkVMBXOMN0IdlXI7bxV6UFZFe1nw0r7uBrgUmFUz1ngrluJZU4lnJGzRl8SBXAVG9O-ZwYmBX0pQfKn9b16654dtxqAdKqs61cd1WlHgW-l7i1DmzEWk-6OGaZwHwA4SPr240_PNGsD3m9KUDiBhm5UkS5d2vXiuvr2GyBEJf9wAgtfBHzTCuVCSijaQOxu7dENKWzeehXy2Sjfbt5598silPBM0Z3lX5nAjfLqqBkd]
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Marx Group Advisors
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A division of The Marx Group
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Marx Group Advisors is a team of experienced specialists
MGA and TMG [http://r20.rs6.net/tn.jsp?et=1103503804195&s=5446&e=001-bKg2GnwECrtVhLiOhBHZe6ohkwPb3Q-QeUf_z-sGmvsXeoY3hhTEUK7-otoCJPsPa0CuVSGGUkNsU8iOCqQ0n0u-odQWq1431Lm7DMCgUjdBHP2h8_kpJ2PsdixCn9p]providing
clients with strategic advisory services for mergers, acquisitions
and divestitures, as well as assisting with capital formation for private
equity placements.
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ask our experts
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connect
with our team
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