Edmunds’ InsideLine.com Publishes Exclusive Op-Ed by Hyundai President John Krafcik
SANTA MONICA, Calif.--Edmunds’ InsideLine.comSM, the premier automotive lifestyle publication that can be accessed via computer or mobile device at www.insideline.com, today published an opinion piece written by John Krafcik, President and CEO of Hyundai Motor America. The op-ed focuses on the development of the upcoming 2011 Hyundai Equus and Hyundai’s entry into the premium luxury market.
In his article Mr. Krafcik writes: “The fact that you're reading this on Inside Line means that you're a well-informed automotive enthusiast. Given that status, you've certainly earned the right to have a healthy bit of skepticism about the upcoming launch of our new flagship, the 2011 Hyundai Equus. For buyers intent on quality experiences, confident in their own skin and hesitant to pay a premium for the superficial patina of a luxury showroom, our focus with Equus on an outstanding product delivered to them on their terms will provide an intriguing alternative for them.�??
Mr. Krafcik recently visited Edmunds.com’s Santa Monica headquarters where he was interviewed by Senior Analyst and Editor at Large Karl Brauer about the automotive industry, and the mid-size car market specifically. One interesting point of discussion that arose was the growing trend for teenagers to be relatively uninterested in buying or owning a vehicle. A video of the interview can be viewed on Edmunds’ AutoObserver.com at http://www.autoobserver.com/2010/06/video-hyundais-krafcik-discusses-the-industry-midsize-cars-and-young-people.html.
Related Hyundai content includes Who’d Buy a $55,000 Hyundai? Surprising Answers by Edmunds’ AutoObserver.com Contributor Mark Holthoff at http://www.autoobserver.com/2010/05/whod-buy-a-55000-hyundai-surprising-answers.html, and an InsideLine.com video of Karl Brauer and Senior Analyst Jessica Caldwell discussing the marketing challenges and advantages Hyundai faces launching the Equus in the United States, available at http://blogs.insideline.com/straightline/2010/05/debate-can-hyundai-get-buyers-to-pay-55000-for-the-2011-equus.html.
About Edmunds Inc. (http://www.edmunds.com/help/about/)
Edmunds Inc. publishes four Web sites that empower, engage and educate automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online resource for automotive consumer information, launched in 1995 as the first automotive information Web site. Its most popular feature, the Edmunds.com True Market Value®, is relied upon by millions of people seeking current transaction prices for new and used vehicles. Edmunds.com was named "Best Car Research Site" by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site" according to every J.D. Power and Associates New Autoshopper.com Study(SM), was ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal and was rated "#1" in Keynote's study of third-party automotive Web sites. Inside Line launched in 2005 and is the most-read automotive enthusiast Web site. CarSpace launched in 2006 and is an automotive social networking Web site and home to the oldest and most established automotive community. AutoObserver.com launched in 2007 and provides insightful automotive industry commentary and analysis. Edmunds Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit.