Updated Link - First Look: 2011 Jeep Grand Cherokee TV Campaign

Hey there - 

 

We wanted to share the first 2011 All-New Jeep Grand Cherokee TV spot
with you, which you can find at [UPDATED LINK] 
http://www.youtube.com/watch?v=1uIBL_ei5VM. The all-new 2011 Jeep Grand
Cherokee is a symbol of the new Chrysler Group and the first all-new
vehicle to come during the alliance with Fiat SpA.  

 

The new tagline for the Jeep brand is "The things we make, make us." The
new tagline represents the return of American craftsmanship and quality
as well as the energy, focus and commitment that goes into each new
Jeep-branded vehicle, especially the all-new 2011 Jeep Grand Cherokee.  

 

I've attached photos of the 2011 Jeep Grand Cherokee, along with a
screenshot from the commercial. If you have any questions, please feel
free to let me know.

 

Thanks,


Philip

 

Relevant quotes:

"With this new campaign, the Jeep brand celebrates the best of American
manufacturing and engineering. The new Grand Cherokee marketing and
advertising campaign has been carefully designed to communicate the Jeep
brand's commitment to American craftsmanship, the return of personal
pride and dedication to producing a vehicle that is truly well-made and
beautifully designed." - Mike Manley, President and CEO - Jeep Brand,
Chrysler Group LLC

 

"The Jeep Grand Cherokee advertising campaign reminisces upon a time
when America was known for its craftsmanship and there was a sense of
personal pride in creating a quality product.  Chrysler Group has made a
radical change in the way it functions and creates products and, it is
very apparent in the 2011 Jeep Grand Cherokee. The campaign is the
company's way of making it clear to our current and potential customers
that we have that personal pride back and we are creating quality
products. The entire company is excited about this vehicle and we want
to share that excitement with everyone." - Oliver Francois, Lead
Marketing Executive, Chrysler Group LLC

 

Relevant Links:

*         Official Press Release: 
http://media.chrysler.com/newsrelease.do?id=9716&mid=2

*         Blog post about the new campaign from Jeep CEO Mike Manley: 
http://blog.chryslerllc.com/blog.do?id=1064&p=entry

*         YouTube Embed Code: 

*         Jeep on Twitter: http://www.twitter.com/jeep 

*         Jeep on Facebook: http://www.facebook.com/jeep 

*         Jeep on YouTube: http://www.youtube.com/jeep

 

 

Philip M. Miller | Promotions Associate | New Media Strategies

1100 Wilson Blvd. Suite 1400 | Arlington, VA 22209

(P) 703.253.0050 ext. 244 

 


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