SkyGrid and Audi Launch 24 Hours at Le Mans Experience on iPad

SUNNYVALE, Calif.--SkyGrid today announced its popular stream-browsing platform is launching a unique and exciting experience with its brand advertising partner, Audi of America, Inc. Audi is among the most successful luxury automotive brands globally and has a growing base of enthusiastic customers. Starting in June, people using SkyGrid for iPad will be able to reach out and interact with a high-definition experience designed through the collaboration of SkyGrid, M80 and MediaCom. M80 and MediaCom are both recognized leaders in the digital marketplace and agency partners for Audi.

“M80 is pleased to partner with Audi and SkyGrid on this innovative iPad experience”

“We’re enthusiastic to be able to partner with Audi and create this exciting experience for everyone with an iPad,�?? said Kevin Pomplun, founder and CEO of SkyGrid. “The SkyGrid platform combined with iPad’s large display, innovative Multi-Touch user interface, and revolutionary software, has created an amazing new way for people to interact with the brands they care about.�??

SkyGrid solves information overload for all of us, by providing the ability to see what events, people, and topics are spreading the fastest across the Web.

SkyGrid is a new way to experience the Web. It is a platform for browsing streams of relevant, personalized and prioritized information, right as it happens. SkyGrid is the only stream-browsing experience on the Web today. It first launched on the iPad, and is coming soon to other devices.

This exclusive opportunity was developed for Audi through SkyGrid’s relationship with M80 and MediaCom. SkyGrid custom-designed the 24 Hours at Le Mans Experience for this one-of-a-kind advertising implementation. Using iPad’s large display and innovative Multi-Touch interface, people will be able to experience powerful, high-definition Audi driving experiences as well as live streaming of the Le Mans experience through SkyGrid for iPad during the 24-hour event.

“Audi has a track record of success at the 24 Hours of Le Mans and a track record of finding innovative ways to tell our brand story,�?? said Scott Keogh, Chief Marketing Officer, Audi of America. “We’re confident that our collaboration with SkyGrid for iPad provides a new opportunity to stay ahead of the pack.�??

“M80 is pleased to partner with Audi and SkyGrid on this innovative iPad experience,�?? said Todd Steinman, CEO of M80. “The iPad and SkyGrid present a perfect opportunity for Audi and Le Mans fans to have a unique interactive experience with the race.�?? M80, a WPP agency with offices in Los Angeles, New York, Seattle and Chicago, is Audi of America’s social media agency of record.

About SkyGrid

SkyGrid solves information overload for all of us, by providing you with the ability to see what events, people, and topics are spreading the fastest across the Web. SkyGrid is a new way to experience the Web. It is a platform for browsing streams of relevant, personalized, and prioritized information, right as it happens. SkyGrid is the only stream-browsing experience on the Web today. It first launched on the iPad, and has quickly become very popular for its unique experience of enabling people to browse streams of information, right as it happens. SkyGrid is headquartered in Silicon Valley. Investors include RRE Ventures, Black Rock, Draper Fisher Jurvetson, DFJ Frontier, Esther Dyson, and others. For more information, please visit http://www.SkyGrid.com or call (408) 731-9494.

About Audi

Audi of America, Inc. and its 271 U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2009 Audi outsold all other luxury brands in Europe, while in the U.S. market Audi posted the largest market share gain of any luxury automotive brand. Between 2010 and 2012 the Audi Group is planning to invest around €5.5 billion, mainly in new products, in order to sustain the Company’s technological lead. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.