Joanne Bischmann Named Vice President, Communications of Harley-Davidson, Inc.

MILWAUKEE, May 27, 2010 -- Harley-Davidson, Inc. has named Joanne Bischmann Vice President, Communications. A 20-year Company veteran, Bischmann assumed her new duties May 24, reporting to Harley-Davidson, Inc. President and Chief Executive Officer Keith Wandell.

"Joanne has a wealth of professional and Company knowledge and experience," said Wandell. "I am extremely pleased that she has accepted this position and we are fortunate to have her bring her strong leadership capabilities to this critical role for the Company."

In her new role, Bischmann is responsible for overseeing all aspects of internal and external communications for the organization. She will also retain responsibility for the meeting and travel functions of the organization.

Bischmann joined Harley-Davidson in 1990 and has served in a variety of positions, including Vice President of Marketing and most recently as Vice President of Licensing and Special Events.

Bischmann serves on the Board of Betty Brinn Children's Museum and is the Vice President of their Development/Strategic Planning Committee.

Company Background

Harley-Davidson Motor Company produces heavyweight custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com.