AutoPacific 2010 Vehicle Satisfaction Awards (VSA) Winners Announced
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National
Survey Reveals Cadillac as Top Premium Brand, Buick as Top Popular Brand,
Suzuki Kizashi as Top Car and Lincoln MKT as Top Truck.
TUSTIN, Calif. (May 20, 2010) –AutoPacific today announced its 14th Annual Vehicle Satisfaction Awards (VSA) to help consumers make informed vehicle purchase decisions.
“While the auto industry is showing signs of improvement, more than ever before, manufacturers need to be able to differentiate themselves. Proof of satisfied customers is as good as gold,” says George Peterson, president of AutoPacific. “We’ve found that more than 25% of new car buyers are positively influenced by owner-based awards like the VSA when deciding on a new car or truck.”
AutoPacific's Vehicle Satisfaction Award is an industry benchmark for measuring how satisfied an owner is with his/her new car or light truck. This study by the Southern California-based automotive research firm summarizes the results of over 42,000 new vehicle owners.
“Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says Peterson. “The winners perform well in 48 separate categories that objectively measure the ownership experience.”
The vehicle - car or truck - registering highest overall satisfaction in 2010 is the all new Suzuki Kizashi. The Kizashi scored 99 points above the industry average to place first among all 2010-model year vehicles in AutoPacific’s survey. “This is an amazing win for Suzuki,” said Peterson, “The Kizashi is Suzuki’s most important vehicle, and this performance in our research is exceptional.” The truck or SUV with the highest overall satisfaction score is the Lincoln MKT, scoring 94 points above industry average.
At the manufacturer level, multiple top-ranked award winners are: Ford with seven wins, Toyota with four wins, and General Motors, Honda and Nissan with three wins each.
“As we cautiously emerge from this economic crisis, new vehicle buyers are being especially careful, and the data we’ve analyzed for the Vehicle Satisfaction Award will help this year’s customers make wise purchase decisions,” says Peterson.”
Top 2010 model year performers are:
HIGHEST SATISFACTION PREMIUM BRAND: Cadillac
HIGHEST SATISFACTION POPULAR BRAND: Buick
PASSENGER CARS:
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Premium Luxury Car Aspirational Luxury Car Luxury Mid-Size Car Large Car Premium Mid-Size Car Mid-Size Car Premium Compact Car Compact Car Economy Car Sports Car Sporty Car Hybrid Car |
LIGHT TRUCKS:
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Heavy Duty Pickup Large Light Duty Pickup Compact Pickup Luxury Sport Utility Large Sport Utility Premium Mid-Size Sport Utility Mid-Size Sport Utility Premium Luxury Crossover Luxury Crossover SUV Large Crossover SUV Premium Mid-Size Crossover SUV Mid-Size Crossover SUV Compact Crossover SUV Minivan Hybrid Truck |
AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters are in Tustin, California, with an affiliate office in the Detroit area.