Consumer Navigation Market to Reach 267 Million Shipments by 2015, Says ABI Research

LONDON--A new ABI Research study forecasts that the global market for consumer navigation devices, services and systems will triple between 2010 and 2015, representing a Compound Annual Growth Rate (CAGR) of 25% over the next five years.

“First, the impact of handset-based navigation services cannot be overstated. The free services being offered by Google, Nokia, and Microsoft combined with the growth of other navigation services available on mobile applications stores, are fostering this growth.”

“The consumer navigation space continues to experience a great deal of evolution,�?? says Dominique Bonte, practice director for telematics and navigation at ABI Research. “First, the impact of handset-based navigation services cannot be overstated. The free services being offered by Google, Nokia, and Microsoft combined with the growth of other navigation services available on mobile applications stores, are fostering this growth.�??

This market transformation is having an effect on the industry as a whole. Traditional personal navigation device vendors are experiencing increased pressures on their bottom lines as they work to expand their presence. Furthermore, all ecosystem players must also find ways to compete with free offerings, differentiate their solutions, and meet the evolving needs of the consumer.

Bonte also notes, “Other key trends we are seeing include increased multimedia functionality in personal navigation devices and in car navigation systems, and more integration of location-oriented services such as social networking and local search. More advanced features such as real-time traffic updates, speech recognition, multi-mode navigation and eco-routing are also being incorporated into services and devices.�??

ABI Research’s new study, “Navigation Devices and Services: In-Dash, Portable, and Mobile Handset-Based Navigation,�?? (http://www.abiresearch.com/research/1003519) provides forecasts by shipments, installed base, form factor type, and revenue for the market as well as for each geographic region. It covers factory-installed in-dash and aftermarket navigation systems, personal navigation devices, mobile handset-oriented services and new emerging form factors. The report provides an overview of recent trends in the industry and recommendations for ecosystem players, as well as barriers and drivers for the market.

It is included in two of the firm’s Research Services: Telematics (http://www.abiresearch.com/product/service/Telematics_Research_Service) and Location Platforms and Enablers, (http://www.abiresearch.com/products/service/Location_Based_Services) which also include other Research Reports, Research Briefs, Market Data, ABI Insights, ABI Vendor Matrices, and analyst inquiry support.

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advise thousands of decision makers through 28 research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.